Ginger lines up expansion for east
Business
Standard March 7, 2007
After
low-cost airlines, it is the turn of low-cost hotels
to tap economy category travellers in India.
In a bid to capture the segment,
Ginger hotel, a part of Tata group, is expanding the
footprints of its low-cost hotels in tier II and tier
III cities of eastern India.
Roots Corporation (RCL), a wholly
owned subsidiary of the Indian Hotels Company (IHCL)
which manages the Ginger hotels, has signed an MoU with
Bengal Pragati Infrastructure Development Ltd (BPIDL),
a joint venture company of West Bengal Industrial Development
Corporation (WBIDC) and Pragati Group, to build hotels
in the new industrial and IT hubs of the state.
The company has identified land
in Rajarhat, Haldia, Siliguri and Kharagpur for setting
up 3-star hotels in partnership with BPIDL.
Without the price of land, the
investment in each of the 100-room hotel would be around
Rs 11 crore, said Prabhat Pani, CEO Roots Corporation.
At Rajarhat, the company plans
to have a bigger hotel with 150 rooms, he said.
RCL would inaugurate its second
Ginger hotel in eastern India in Durgapur on Wednesday.
The first in the region was launched in Bhubaneshwar
in September 2006.
RCL has major expansion plans
for the eastern India.
In Orissa, it has already acquired
land in Paradeep, Angul and Jharasugada.
It is also planning to expand
in other parts of the state such as Duburi, Puri and
Konark.
In the north east, Ginger hotels
in Agartala and Guwahati were expected to be completed
by the year-end.
The company is scouting for more
land to set up hotels in the North East.
In Jharkhand, Roots has plans
for a hotel in Jamshedpur.
By the next fiscal year, the
company plans to have 25 hotels in the country, out
of which 7 would come up by the end of 2007.
Currently, RCL has six Ginger
hotels in operation across the country.
The company is also eyeing a
tie-up with the Indian Railway Catering & Tourism
Corporation (IRCTC) for re-modelling 'Yatri Niwas'.
"We have got the rights to remodel Yatri Niwas
in New Delhi. We will be re-modelling the interiors
and the exteriors in accordance with the Ginger concept,"
said Pani.
As part of its expansion
plans, Roots also plans to build hotels in shopping
malls.

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