India set for budget hotel boom
Business
Standard - December 2, 2006
India is set to add 10,000 budget
hotel rooms in the next two years in response to the
burgeoning demand for low-cost accommodation across
the country. According to department of tourism estimates,
India currently has nearly 30,000 rooms in the three-star
category priced between Rs 2,000 and Rs 3,500.
A host of global chains and domestic operators are opening
budget hotels, buoyed by estimates that international
tourist arrivals are rising by over 15 per cent and
are set to touch 14.5 million by the end of this year.
The business travelling segment is rising at an even
faster pace.
The average price of these rooms will be Rs 1,500-2,000
per day compared with five-star accommodation that comes
at an average rate of Rs 13,500-Rs 15,000.
Industry analysts say that till recently there was a
lack of clarity in the segmentation of hotels in India
because all five-star hotels were considered as luxury
hotels and everything else as budget. But hoteliers
in India are catching up fast with the global segmentation
of luxury, mid-scale, budget and economy hotels.
More than five foreign hospitality brands and seven
domestic brands have already announced plans to set
up budget and economy hotels in the country. An executive
of the Taj group, which operates its budget hotels under
the Ginger brand name, said with tourist inflow increasing
rapidly, hotels in the country were eager to tap the
potential in the mid-market segment.
"At present, there are no budget or economy hotels
in India in the true sense. Three-star hotels are now
considered as budget hotels. The Tata group and other
international majors are trying to create a new low-cost
hotel segment in India," said an industry analyst.
Ginger, which has already launched hotels in Hardwar
and Pune, plans to open 30 more in places like Mysore,
Thiruvananthapuram, Durgapur, Panjim, Agartala, Tirupur,
Pondicherry, Baddi and Nashik, adding 3,000 rooms by
the end of 2008. The average room rent in these hotels
will be Rs 1,000.
International hotel chain Accor recently entered into
a joint venture with Emaar MGF to bring its Formule
1 brand of budget hotels to India. It will build 100
hotels over 10 years with an investment of Rs 1,350
crore. It will also launch its Ibis brand. Accor's Formule
1 rooms will be priced at Rs 1,500 in major cities and
Rs 1,000 in Tier II towns.
On the other hand, players like Sarovar Hotels have
entered this segment with its brand Hometel. It will
build Hometels in Mumbai, Pune, Ahmedabad, Indore and
Chandigarh at a cost of Rs 230 crore over the next two
years. South India-based Choice Hotels will also set
up 8-10 budget properties each year, in the next 2-3
years with an investment of Rs 700-750 crore.

|
|