Profile
The Roots Corporation (RCL) is a wholly owned subsidiary of Indian Hotels (IHCL). Incorporated on December 24, 2003, RCL operates the first-of-its-kind 'Smart Basics' category hotel in India.

Launched in June 2004, the 'Smart Basics' concept created a revolution in the world of Indian hospitality. A gen-next category of hotels, they signify simplicity, convenience, informality, style, warmth, modernity and affordability. The concept was developed in association with renowned corporate strategy thinker, Dr CK Prahalad, and the hotels have been indigenously designed and developed by IHCL.

The first of the 'Smart Basics' hotel was launched in Bangalore and was called indiOne. Having completed the test marketing of the concept and subsequent fine-tuning of the hotel facilities and services, the Smart Basics concept is now ready to roll out across India. These hotels have been launched with a new name — Ginger — in sync with the fresh, simple-yet-stylish and warm world of Smart Basics.

Areas of business
Ginger hotels are built around a unique concept that provides facilities to meet the key needs of today's traveller, at surprisingly affordable rates.

Ginger hotels have created a new category in the domestic hospitality landscape, while giving a major fillip to Indian tourism and other ancillary industries. The primary objective behind the launch of these hotels is to provide a superior product offering and consistent experience to travellers, beyond the present offerings in the industry.

Facilities

• Ginger hotels has 100 / 200 'Smart Space' rooms to choose from in single, twin and double configurations with one room for the physically challenged. The rooms have contemporary features such as electronic locks, posturepedic mattresses, LCD TV, Wi-Fi connectivity, mini fridge, tea / coffee maker and a self-controlled AC.
• The Square Meal - the multi-cuisine restaurant for wholesome breakfasts, lunches and dinners
• On-site cyber cafe
• Meeting room which seats 10 people
• Conference room facility (at Puducherry and Vadodara), which can accommodate up to 40 guests.
• Café Coffee Day outlet (Currently in Bangalore, Pune, Puducherry, Vadodara, Haridwar, Mysore, Thiruvanathapuram, Agartala and Durgapur)
• Laundry (same day laundry facility)
• Gym equipped with treadmill, exer-cycle and weights
• On-site ATM
• Secure parking
• Doctor on call
• Landmark Bookstore (Currently in Puducherry)
  

Prices
Pricing in Ginger is transparent with its Standard and Smart Rates. Smart Rates are for bookings done in advance (based on the availability of the rooms). Reservations can be made through the website, www.gingerhotels.com or through the call center, 1800 209 3333.

Locations
Currently, Ginger has hotels at eleven locations: Agartala, Bangalore, Bhubaneswar, Durgapur, Haridwar, Mysore, Nashik, Thiruvanathapuram, Pune, Puducherry and Vadodara.

Work on Ginger Hotels has commenced in Ludhiana, Pantnagar, Goa, Delhi, Guwahati, Mangalore and Ahmedabad. Work on other hotels in Tirupur, Jamshedpur and Paradip will also commence within the next 2-3 months.

Contact
Roots Corporation
Ginger Corporate Office
Godrej & Boyce Complex
Gate no. 8 from Eastern Express Highway
Office building, Plant no. 13
1st floor, Vikroli (E)
Mumbai 400 079
Phone: +91 (22) 6777 3366
Fax: +91 (22) 6777 3377

For reservations and enquiries
Phone: National toll-free 1800-209-3333 or call our reservation network at +91 (22) 6629 2929
Email: reservations@gingerhotels.com

Head — sales and marketing
Kishore Mardikar
Email: kishore.mardikar@gingerhotels.com

Head — HR
Sheetal Bhanot
Email: sheetal.bhanot@gingerhotels.com