October 29, 2018

Voltas launches its new brand store in City Centre, Sector 4, Bokaro

Voltas and Voltas Beko collectively showcase their range of air-conditioning and cooling products, along with their latest range of home appliances in their new brand store

Bokaro: Voltas, India’s No1 AC brand, from the house of Tatas, has launched its new brand store – M/S Global Electronics – in Bokaro’s premier shopping area, City Centre, Sector 4.

The brand store features a well-designed and visually appealing display of the new range of Voltas Beko and Voltas products, comprising refrigerators, washing machines, microwaves, dishwashers, air conditioners, air coolers, commercial refrigerators, water dispensers and water coolers. Conveniently located in the heart of Bokaro, the new brand store would enhance Voltas's brand experience and visibility.

The brand store, launched today, meets the growing expectations of consumers in a major city like Bokaro with the technologically advanced home appliance line-up of Voltas Beko. The store was inaugurated by Pradeep Bakshi, managing director and CEO, Voltas, in the presence of Shivam Kedia, Global Electronics. A renowned retailer in Bokaro, Global Electronics will market Voltas and Voltas Beko range of products.

Speaking on the occasion, Mr Bakshi said, “We are delighted to announce the launch of the Voltas Beko home appliances range for all our valued customers. As a market leader in the AC category, Voltas has always placed customer centricity at the core of all its offerings. Voltas Beko has been built on the same principle, aiming to provide best-in-class products as ‘partners of everyday happiness’. In sync with the government’s ‘Make in India’ initiative, by FY’20 we will be manufacturing these products in the facility at Sanand, Gujarat. We are very happy to partner with Arçelik, whose core competencies complement ours, and together we aim to make Voltas Beko the market leader in the white goods space.”

Voltas Beko has launched more than 100 SKUs, including 44 SKUs of refrigerators, 40 SKUs of washing machines, 12 SKUs of microwaves / ovens and 7 SKUs of dishwashers. Voltas Beko has positioned itself as ‘partners of everyday happiness’ with the consumer benefit of ‘nutrition preservation for refrigerators’ and ‘cleaning efficiency for washing machines’. The brand aims to provide its consumers with state-of-the-art innovative products, leveraging Voltas’s brand and distribution strength coupled with Arçelik’s global expertise in product development.

Voltas is the No1 AC brand with over 25 percent market share at an all-India level, and having a sizable lead over its nearest competitor. Voltas is also the market leader in Jharkhand and East India with over 28 percent and 23 percent market share respectively, as per the latest third-party retail audit report.