May 15, 2017

TataCLiQ.com launches Meizu M5 in an exclusive partnership with Meizu

Mumbai: TataCLiQ.com, Tata Group’s multi-brand phygital e-commerce platform, today announced an exclusive partnership with Meizu to launch their latest smartphone, Meizu M5, in India. Launched in October 2016 by Meizu, a China-based consumer electronics company, the M5 will now be exclusively available on TataCLiQ.com from May 15, 2017.

Commenting on the exclusive tie-up, Vikas Purohit, COO, TataCLiQ.com, said, “We are happy to partner with Meizu for the launch of one of their most-awaited smartphones in India. With features such as flyme, mback, blue light filter to reduce strain on human eye, Meizu has been the front runner to deliver a simple, elegant and high-performing human experience through its products. This partnership echoes with our commitment of providing our consumers a brand forward experience”.

Leon Zhang, South Asia head, Meizu, said, “After a successful launch in China a few months ago, we decided to bring the Meizu M5 to India. Through our partnership with TataCLiQ.com, our aim is to reach out to Indian consumers through a trusted channel partner. The unprecedented growth of TataCLiQ.com within a span of just one year motivated us to partner with them. We are confident that this partnership will help us to connect with the right audience through a seamless shopping experience for Meizu fans”.

Meizu M5 is designed to offer a premium smartphone experience and comes with an Android Marshmallow 6.0 operating system, 2GB/3GB LPDDR3 RAM and 3070 mAh battery. It has a 5.20-inch sleek touchscreen display with a resolution of 720x1280 pixels and a PPI of 282 pixels per inch. It comes with a 13-megapixel primary camera and a 5-megapixel front camera and is powered by MT6750 processor.

Meizu M5 will be available in gold and blue variants on TataCLiQ.com and will be priced at Rs10,499 for the 3GB RAM and 32GB variant.