May 15, 2017
Tata Capital and SBI Card launch Tata Star Card in collaboration with Star Bazaar
Driven by the core proposition of bringing customers a rewarding experience and strong savings proposition on grocery purchases at Star
Mumbai: Tata Capital and SBI Card today announced the launch of a unique credit card in collaboration with Star Bazaar, a multi-format grocery retail chain present across Mumbai, Pune and Bengaluru. Designed for the growing segment of customers who frequently purchase grocery or departmental category items from organised retail stores, the Tata Star Card offers an unmatched value proposition in this segment. Shopping with this card will offer customers 3.5 percent value back at all Star Bazaar outlets, plus the advantage of earning a bonus of up to Rs500, through Star’s loyalty programme, every month. This is an exclusive programme which gives the customers of Star Bazaar a cashless and hassle-free shopping experience along with the benefits of Star’s popular loyalty programme, Clubcard.
Tata Star Card has been launched in two variants – Platinum and Titanium – which offer a superior savings proposition to the loyal customers of Star. In addition to savings on everyday shopping, the card also offers accelerated rewards on dining and international spends.
At present, Star Bazaar maintains a robust customer base, with majority of its sales coming from its Clubcard members. Now, the retailer has further boosted the privileges of its loyalty programme with the objective of making it one of the most rewarding schemes in the market. This initiative by the retail chain is based on incentivising customers for their monthly shopping. Clubcard will reward customers for shopping throughout the month (across multiple bills) with higher reward points. On a shopping of Rs2,000–10,000 in a month, customers will be awarded Rs50–500 in the subsequent month.
Speaking at the launch of the card, Jamshed Daboo, MD, Trent Hypermarket, said, “We have always valued our loyal customers and believed in bringing more value to their purchases. In this view, we have revamped our loyalty programme and now partnered with SBI Card and Tata Capital to make the shopping experience at Star more rewarding. We believe this new partnership is a strong proposition and will play a key role in strengthening customer loyalty”.
Commenting on the initiative, Govind Sankaranarayanan, COO, retail business and housing finance, Tata Capital, said, “Tata Capital is committed to creating customer-centric financial products for its ever-expanding customer base and is pleased to launch the Tata Star Bazaar Card for our existing and future customers, targeted at enhancing our customers’ shopping experience. We believe that Star Bazaar’s proposition coupled with Tata Card’s robust loyalty programme will help deliver superior value for our customers and make the purchasing experience at retail outlets more gratifying”.
Vijay Jasuja, CEO, SBI Card, said, “We are pleased to partner with Tata group once again to bring a rewarding shopping experience to customers of Star. At SBI Card, it is our constant endeavour to forge associations and create products that bring enhanced value to consumers. The Tata Star Card is designed for customers who frequently make departmental and grocery category purchases from organised retail stores. This is a growing consumer segment in India and we look forward to offering such customers a strong value proposition on their everyday shopping. We have had a successful association with Tata group for the Tata Cards. We are confident of repeating this success with the Tata Star Card”.
Key features of the credit card:
- Joining e-gift vouchers from Star worth Rs3,500 on Tata Star Platinum and Rs1,000 on Tata Star Titanium Card,
- 3.5 percent value back on purchases at Star outlets and up to 5 percent value back at select Tata outlets,
- Complimentary loyalty programme membership to Star and Star Clubcard with a chance to earn a bonus of up to Rs500 every month as well as other membership benefits,
- Three reward points per Rs100 spent on dining, grocery and international spends,
- One reward point per Rs100 on other retail spends,
- Milestone benefits of Rs3,000 on annual spends of Rs3,00,000 and Rs4,00,000 each on the Platinum variant,
- Instant reward redemption against purchases at Star and other participating Tata outlets such as Westside, Croma, Ginger, Tanishq and Titan, and
- Joining and renewal fees are Rs2,999 for the Platinum variant and Rs499 for the Titanium variant.