October 05, 2017

Tata AIA Life's Eazy Connect chatbot extends customer service to social media platforms

Mumbai: Tata AIA Life announced the launch of Eazy Connect, a servicing tool for social media. The chatbot will be available through social media platforms such as Facebook Messenger, Twitter DM, Web chat and Whatsapp. The chatbot is developed to respond to the most frequently asked queries and will provide 24/7 service. A few examples of such queries are unit statements, NAV, fund value, premium details, etc. A facility to chat with service experts is also available, should the queries require additional detail.

Tata AIA Life has been at the forefront of technology innovation to continuously increase efficiencies in customer service. Gauging the strong pull from the digitally savvy customer, Tata AIA Life has created the chatbot Eazy Connect that will extend online customer service to social media platforms.

Commenting on this initiative, Yusuf Pachmariwala, senior vice president and head of operations, Tata AIA Life, said, “Today’s knowledgeable and connected customer expects service providers to be in step with their evolving needs. Our endeavour has always been to anticipate those needs and offer best-in-class service solutions. Eazy Connect chatbot by Tata AIA Life is an innovative offering and has been created to match customers’ fast-paced lives where they need quick and simple ways to stay connected to us. Social media integration is the need of the hour and Eazy Connect will help customers resolve queries on platforms that they frequent. We will continue to explore innovative ways of servicing customers.”

Usage of Eazy Connect can be done through three simple steps. Customers only have to:

  • Log in through their social account or on Tata AIA Life website / Whatsapp (telephone no. 7045 11 8888)
  • Use keywords with #(hashtags)
  • Get information on registered email ID or mobile number

Once the customer verifies himself, the chatbot will instantly SMS or e-mail various details such as premium amount, premium due date, policy status, policy statement, etc., on the registered telephone number and e-mail ID. In order to ensure security, all this information is shared only via registered mobile telephone number / e-mail ID.