July 01, 2010
Tata adds magic to Swach
- Introduces Tata Swach Smart Magic at Rs499
- Breaks existing price barrier of ‘cost effective’ water purifier
Tata Swach Smart Magic has been developed in such a way that it can be fitted over any existing home water storage vessel. It has a sturdy body where the patented Tata Swach bulb, with 3000 liters of purification capacity is fitted. Tata Swach Smart Magic comes in attractive color options.
Tata Swach is a household water purifier and requires no electricity or running water to operate. Using the power of nano-technology combined with natural ingredients, it delivers safe drinking water at a benchmark price of Re1 per day for a family of five.
Tata Swach and Tata Swach Smart come with a water holding capacity of 18 and 15 litres respectively. The replaceable cartridge, Tata Swach bulb, has a useful life of 3000 liters and has unique features like the Tata Swach fuse and Tata Swach lock. The fuse has an intelligent mechanism of measuring the amount of water passed through the bulb and has the ability to shut off water flow after its purification capacity is exhausted. The Tata Swach lock ensures that only a genuine Tata Swach bulb can fit into the Tata Swach, Tata Swach Smart or Tata Swach Smart Magic. The Tata Swach Bulb retails for Rs299.