June 25, 2010

Infiniti Retail launches 50th Croma store

  • Unveils two Croma stores in Bangalore
  • Brings world-class shopping experience through state-of-the-art luxury retail space of 30,000sq ft at Koramangla and Jaya Nagar
Bangalore: Infiniti Retail, a 100 per-cent subsidiary of Tata Sons, today embarked on a significant milestone with the launch of the 50th Croma store. This marks the entry of two new Croma stores at Koramangla and Jaya Nagar in Bangalore. The store at Jaya Nagar was inaugurated by world-renowned chess champion Viswanathan Anand in the presence of Ajit Joshi, managing director and CEO, Infiniti Retail.
One of India’s largest speciality consumer electronics store, Croma at Koramangla and Jaya Nagar are spread over 15,000sq ft each. With categories like home entertainment, small appliances, white goods, computers and peripherals, communication, music, imaging and gaming software, each of the Croma stores promises to deliver the widest choice of products.
Commenting on this milestone, Mr Joshi, said, “Croma today has set another benchmark with the launch of 50 stores in a span of four years. These stores have been indicators of our successful growth nationally. Our differentiated product offerings and dedicated staff have built Croma into one of the finest consumer electronics chains in India. It makes us only believe that we have successfully delivered on Croma’s promise of providing a world-class shopping experience with the widest variety of products and robust after-sales service coupled with interactive and helpful customer service.” 
He further added, “Bangalore is one of our key markets and we are pleased to receive encouraging footfalls across all our stores here. The extensive array of brands available at Croma offers its customers a wide choice of products suiting their requirements. With the launch of Croma at Koramangla and Jaya Nagar we are six stores strong in the city and 11 in the southern region.”
The store has been designed keeping in mind consumers' shopping requirements, offering a wide range of consumer electronic and durable products. Croma also offers a dedicated team of friendly and skilled staff which facilitates the entire buying process such that customers are completely satisfied with their purchase.
Another attraction is Croma’s private label brand — Handpicked by Croma. The brand, which was launched recently, offers products that are unique, superior and surprisingly affordable. A wide range of SKUs that have hit the shelf are wine coolers, split air conditioners, refrigerators, vacuum cleaners, blenders, kettles, toasters, mini massagers, blender choppers, laptops, IT accessories, and a host of products that cut across various product categories.

Croma offers products across the following categories:
  • Home entertainment: CTVs, music systems, VCD, DVD players, etc
  • Small appliances: Kitchen and domestic appliances
  • White goods: ACs, refrigerators, microwaves, washing machines, dishwashers, etc
  • Computers and peripherals: Desktops, laptops, blank media, cables, accessories, software, etc
  • Communication: Mobile phones and accessories, telephones, SIM cards, recharge cards, etc
  • Music: CDs, VCDs, DVDs
  • Imaging: Handycams, digital cameras, etc
  • Gaming software
Enhanced shopping experience
The Croma mega stores offer consumers the following benefits:
  • Largest product offering: Croma mega stores offer consumers a wide range of products across eight categories of consumer electronics and durables and IT products.
  • 'We help you buy': The burgeoning advancement in the consumer durables category presents a unique challenge for marketers and customers — extensive choice. In an effort to help consumers make informed decisions, Croma has extensively-trained professionals who have in-depth knowledge of the products and brands available at the store. This, therefore, enables them to do a quick feature-benefit analysis and suggest the right product to the customer.
  • National brand: Croma is India’s first nationwide electronics mega store offering a unique shopping experience consistent across the country.

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