March 04, 2010

Titan presents a luxurious shopping experience at India’s most beautiful watch store

Mumbai: Titan Industries (Titan), India’s largest watch manufacturer and retailer announced the launch of its very first Titan flagship store in the country. The aesthetically designed spacious Titan flagship store showcases the best of Titan brands along the brand’s ”Be More” theme, while offering a range of differentiated services. On this occasion, Bhaskar Bhat, MD, Titan Industries, also announced the launch of a brand new collection ‘Obaku by Titan’ steeped in the Scandinavian design tradition.
About the flagship store
With this flagship store Titan changes the dynamics of the entire retail experience for the evolved Indian customer. The store has in-store watch consultants with thorough knowledge of premium watches. Spread over a spacious 2500 sq ft, the aesthetically designed flagship store houses the best watches from Titan like Purple, Automatics, Orion, Raga, Edge, Nebula, and many more. With more than 1500 watches on display, it provides incredible choice to the discerning customer. The store is built on Titan’s “Be More” theme, allowing each collection to come alive with its design inspiration story. The flagship store offers an array of unique services like personalised laser engraving on the back cover of the watch, free gift delivery, gift vouchers, extended maintenance guarantee and a full-fledged watch care centre.  
Speaking at the launch, Mr Bhat said, “The opening of this flagship store is a landmark moment for us. The need for a premium store for multi-brand watch retailing in India is growing with evolving Indian consumers. Through this flagship store, we have set a new high in watch retailing standards in India. The store brings together all our watch brands for the global Indian customers in a sophisticated shopping environment.”

On this occasion, actress Chitrangada Singh unveiled the all new Obaku collection from Titan. The new collection is designed by Danish designers, based on the Scandinavian design principles of minimalism, and inspired by the Zen philosophy. The collection is a design collaboration with Obaku, an international brand rooted in Denmark.
The store is located at Bandra Linking Road, opposite Shoppers Stop.

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