Tata Motors' first Full Throttle Trail concludes in Ludhiana via @tatacompanies

First adventure sports activity for customers by Tata Motors, Full Throttle, in Ludhiana
Showcases the ruggedness and capability of Tata Motors' utility vehicles

Ludhiana: Tata Motors Full Throttle Trail, an extreme off-roading property for Tata Motors SUV owners, concluded successfully at Park Plaza Ludhiana. The half-day trail was flagged off at 10am from Park Plaza Ludhiana, with over 35 Tata Motors vehicles participating in the event.

Participation of vehicles from the Tata Motors stable included the Tata Safari, Tata Xenon XT, Tata Sumo Gold, Tata Sumo Grande and Tata Aria, in both 4x4 and 4x2 configurations. Each vehicle representing the capability of Tata Motors vehicles. Customers from in and around Ludhiana attended the trail, maneuvering over challenging routes and the rugged terrain. The track had been prepared specially for this off-roading activity.

Speaking on the occasion, Anand Totla, regional manager, PCBU North1, Tata Motors, said, “We are delighted with the enthusiasm and participation of Tata Motors customers from in and around Ludhiana at this off-roading event. The activity not only demonstrated the capability of Tata Motors vehicles, but also enhanced the experience of each one of our customers, with most of them going off-road in their vehicles for the very first time. The track was customised with variations in terms of the surface and also the experience and expectation levels of participants, ensuring they made the most out of their vehicles."

Mr Totla added, “Tata Motors through its motorsports division, Tata Motors Full Throttle, hopes to create and cultivate motorsports in India by giving enthusiasts a platform to experience the true capabilities of their vehicles, to learn, discuss and experience the thrill of motorsports.”

A participant negotiates a rough turn at the event

The trail comprised of various surfaces like slush beds, hills, bumpy courses, sand beds and many more. The terrain which was on the banks of the river Sutlej posed some exciting challenges for participants who needed to complete the trail within a stipulated time to qualify as finishers.

A total of 21 trails have been planned across the country over the course of the year, with each course being planned to exhibit the thrill, ruggedness, toughness and handling of Tata Motors SUVs in off-road conditions. Through these half-day off-roading activities, enthusiasts also familiarise themselves with some serious off-road driving techniques, through a quick get away, in the proximity of their respective cities.

Tata Motors Full Throttle recently launched another property under the Full Throttle banner called Tata Motors Full Throttle Experience. Full Throttle Experience is an off-roading expedition which will span over a number of days, with the first expedition being flagged off from New Delhi on June 22, 2012.

Paticipants kick-off the Tata Motors Full Throttle Experience

Tata Motors was the first manufacturer in the country to create a new SUV segment with the launch of Tata Sierra in 1991, followed by the launch of Tata Sumo in 1994. Tata Sumo became the first passenger vehicle to cross one lakh units in three years. Tata Motors was also a pioneer in launching a true-blooded SUV in India with the launch of the Tata Safari in 1998. Shift-on-the-fly (electronic) 4X4 on the Tata Safari was introduced for the first time by any automobile manufacturer in the country. The feature packed Tata Aria was launched in 2010. Torque-on-demand system, in-dash GPS-based navigation system, electronic stability programme, hydroform chassis and six airbags are some of those features.