Infiniti Retail clicks online with brand-new Croma e-retail store via @tatacompanies

Launches e-retail portal Cromaretail.com, bringing 24x7 access to consumer electronics and durables
Cromaretail.com to leverage expertise, credibility and trust of pan-India store network

From left to right: Ajit Joshi, CEO and MD, Infiniti Retail; Cyrus P Mistry, Deputy Chairman, Tata Sons; Ratan Tata, Chairman, Tata Sons; and RK Krishna Kumar, chairman, Infiniti Retail, and director, Tata Sons

Mumbai: Infiniti Retail, a 100-percent subsidiary of Tata Sons, today announced their foray into the e-commerce arena with the launch of Cromaretail.com. Croma’s new online avatar was launched by Ratan Tata, Chairman, Tata Sons, in the presence of Cyrus P Mistry, Deputy Chairman, Tata Sons; RK Krishna Kumar, chairman, Infiniti Retail and director, Tata Sons, and Ajit Joshi, CEO and MD, Infiniti Retail, in Mumbai.

Croma is India’s first large-format specialist retail chain for consumer electronics and durables, promoted by Infiniti Retail. Leveraging the strong distribution network of Croma’s 72 stores pan-India, this new e-commerce platform will empower the aspirations of consumers, creating access and experiences across the country.

Buy yourself an electronic life!

Seamless online and offline integration.
Strong distribution network.
Online inventory check and tracking of shipments.
Real time stocking of the virtual store.

Bringing the Croma experience online, consumers will now have access to a wide range of products including home entertainment systems, small appliances, white goods, computers and peripherals, mobile phones, imaging and gaming software.

“Since the launch of Croma five years ago, we have seen the retail industry evolve into being an integral part of our consumers’ lives and the launch of our e-commerce venture is a natural progression towards delivering growth and trusted service to our users across India,” said Mr Krishna Kumar. “We are excited with the potential and the opportunity online retailing currently offers in India. With the increasing growth in internet penetration and more and more users going online to shop, we feel the time is right for Croma to take the digital leap.”

Speaking on the occasion, Mr Joshi said, “As the number one electronic retail brand in the country that has built a strong network of stores, and trust with consumers, and added value to shopping experiences, the online opportunity for Infiniti Retail has enormous potential. Consumers are increasingly researching their purchases online and our presence in the e-commerce environment brings with it the credibility and superior service of any Croma store.”

Croma’s online and offline stores will function seamlessly together, leveraging the expertise of chosen payment and logistics partners to deliver a safe and secure shopping environment.

Keeping in mind the company’s philosophy of ‘We help you buy’, the virtual store will be stocked in real time for extensive product offerings. The site also has comprehensive buying guides and expert tips and reviews to help make informed purchases decisions. Other important factors like after-sales service will be available for both online and brick-and-mortar stores.

Croma promises its consumers great value for money on various purchases and smooth transaction for a world-class online shopping experience. So go ahead and ‘Buy yourself an electronic life’ only on cromaretail.com