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It’s time to take off on a circus adventure with DreamWorks Animation’s Madagascar 3: Europe's Most Wanted this June. Zoop from Titan launches Madagascar film inspired watches across India
Bangalore: Zoop, the children’s brand of watches from Titan, has launched the Madagascar 3 collection inspired by the popular characters in the new DreamWorks Animation SKG (Nasdaq: DWA) feature, Madagascar 3: Europe's Most Wanted. The collection comprises 20 watches for young boys and girls, inspired by Alex, Marty, Melman, Gloria, the Penguins and the Monkeys (characters from the movie).
Speaking about the collection, Somprabh Singh, senior manager, marketing, Titan industries, said, “The Madagascar movie franchise is very popular among children across all age groups. All the characters in Madagascar 3: Europe's Most Wanted are very lively, adventurous and lovable in nature. The collection from Zoop personifies the adventurous and funny personas of these characters, giving kids a chance to carry their favourite character with them at all times.”
The watches come in a variety of bright colours such as eclectic blue, red and pink, and are priced attractively between Rs395 and Rs695. The dials are inspired by various facets of the characters while the straps come in appealing colours made of non-abrasive material, marked by the quality hallmark of Titan — the leader in the Indian watch industry. With this collection, girls and boys can now strap up Alex the Lion, Marty the Zebra, Melman the Giraffe, and Gloria the Hippo onto their wrists as constant companions! The Madagascar 3: Europe's Most Wanted character-inspired watches are available in all World of Titan outlets, key multi-brand outlets and large format stores across the country.
The TVC for this collection can be viewed on YouTube.
The deal was put together by DreamWorks Animation’s licensing agent in India, Dream Theatre. The previous collections launched by Titan Zoop in association with DreamWorks Animation include the Puss in Boots and Shrek collections. Jiggy George, CEO and founder, Dream Theatre, said, “We are delighted to work with Titan, the leader for watches in India, and look forward to a stunning range of watches that engage, entertain and connect with audiences.”
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