Mumbai: The Tata Housing Development Company (Tata Housing) initiative — The Mumbai Wallbook witnessed the spirit of Mumbaikars, with 600 participants brightening the walls along Tulsi Pipe Road on a Sunday morning. The roaring success of the initiative saw participants from all walks of life and age groups etching their dreams, and 15,000 likes on their Facebook page a week prior.
The theme 'Design your Dream City' was an opportunity given to all citizens of Mumbai to artistically represent their dream for their city. The paintings sent out strong, important social messages with quintessentially Mumbai themes. Themes such as anti-crime, anti-corruption, eco-awareness, non-violence, Bollywood frenzy and Ganeshas adorned the two-kilometre-long wall.
Rajeeb Dash, head, marketing, Tata Housing, "We are very happy to see so many people come in so early on a Sunday and paint their dream for Mumbai. Citizens are the key instrument to change in any city and I am overwhelmed by the response and have the faith that people of this city will be catalysts in making it better. This is The Mumbai Wallbook's first chapter and we hope for many more."
The enthusiasm began at sunrise with cheerful participants who registered for the event. The NGO Akanksha were a key highlight of the wall painting drive, enlightening masses with the importance of the right to education Amongst others were a mother and infant who took the effort to beautify the city's walls with important messaging of zero crime by 2014 and an elderly lady and her daughter who embellished the walls with a Mumbai of greener pastures.
The event hosted by Tata Housing witnessed Nitin Sardesai, MLA and a passionate architect, and Rob, popular TV art show host from Pogo channel brushing a few strokes on the wall as well.