The way forward
We are always looking to contribute more to the overall growth of TCS. Currently North America accounts for 55 per cent of TCS’s global revenues; last year it was 52.3 per cent. We are now generating close to a billion dollars a quarter in revenue and continuing to increase our contribution to the bottom line.
In the coming months, TCS North America will maintain focus on its core business while expanding its footprint and giving special focus to nonlinear growth models. We will also focus on dream accounts by establishing a strategy for pursuit and closure, and will leverage our full services capabilities to bundle services and pursue large, multi-tower deals.
The challenges to growth will come from the continued uncertain economic outlook, government regulations and the maturity of the market to accept platform-based solutions.
The overall pipeline scenario for new business is also showing positive trends, with a couple of large deals in the $100-million-plus category and many deals in the $20-50-million segment in mature sales stages.
The challenges ahead
Yes, there is going to be margin pressure but we expect to hold our margins by moving up the value chain and commanding a premium for our quality, brand name, process maturity and full services capabilities.
Taking this forward, we have begun to engage in some key sports sponsorships, including the Boston, Chicago and New York City marathons, and will be leveraging these sponsorships to continue to promote our brand in this market.