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Our businesses > Tata companies > Tata Chemicals > Feature stories |
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March 2012 | Gayatri Kamath
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What's cooking at Tata Chemicals?
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Some enterprises grow vertically, others horizontally. Tata Chemicals has done both, and more, over the past six years. And it is now positioning itself as a provider of solutions that address tomorrow’s food, water, health and climate-change challenges |
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The
changing face of Tata Chemicals |
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The company has moved away from its ‘chemical’ identity to position itself
as a provider of solutions. Its businesses have been restructured as LIFE:
living (consumer), industrial and farming essentials. And the new facets
of the Tata Chemicals persona are being expressed as its new vision —
serving society through science |
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It’s
all about consumer interest |
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The transformation at Tata Chemicals has also led to the creation of a
much bigger portfolio of consumer products |
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When
one is better than many |
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In an exercise with much to be gained from, Tata Chemicals’ multiple entities
have been brought together under a common brand and vision |
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