Croma to sell Dell products from April
Business Standard — March 25, 2008

Indian consumers will finally be able to to touch, feel and browse Dell products, as the computer manufacturer today announced its partnership with consumer electronics retailer, Croma. Dell laptops and desktops will be in select Croma stores in Mumbai from April this year.

Though Dell has partnered with various retailers across countries, this partnership with Croma marks its the maiden foray into India's retail outlets. The Dell XPS and Inspiron systems will be available at the store where customers can request for customisations of the said Dell products to specifications and have them home delivered.

While announcing the partnership Michael Tatelman, vice president of sales and marketing, Dell's consumer business said, "The agreement with Croma will strengthen Dell's consumer presence in India, making our products more accessible to more customers."

"Our unique format will offer the advantage of Dell's direct model so that customers can call, click or visit and shop for a built-to-order PC with the latest technology," he added.

In the past several months, Dell has announced relationships with Carrefour in Europe, Best Buy and Staples in the US and Canada, Courts in Singapore, Gome in China, Bic Camera in Japan, Carphone Warehouse in the UK, DGSi and Tesco in various parts of Europe and Wal-Mart in the US, Canada, Brazil and Mexico and Argentina.