Infiniti Retail launches Croma stores in Gujarat
The Hindu Business Line — March 21, 2007

Infinity Retail, a 100-per cent subsidiary of Tata Sons, today announced its plans to launch their national chain of multi-brand outlets of consumer electronics and durables in Gujarat. These mega stores, branded "Croma", will offer the country's widest range of products across categories and brands, Ajit Joshi, managing director and chief executive officer, told a news conference here. Each of these mega stores will be large format stores and offer consumers more than 6,000 products across eight categories of consumer electronics and durables.

Croma, the first pan-Indian large format electronics mega store chain, will launch their first two mega stores in Ahmedabad shortly, followed by an additional 15 stores across Gujarat. Croma, which was launched last year, is already operating two mega stores in Mumbai and will soon be launched nationally. For Croma, Infinity Retail has entered into a technical and sourcing agreement with Australian retail giant, Woolsworth, which currently operates more than 2,000 stores across Australia in 12 different formats.

Croma will offer products across eight categories, viz, home entertainment, small appliances, white goods, computers and peripherals, communications, music, imaging and gaming software, Joshi added.