Taj Hotels’ website awarded the best travel online campaign worldwide
May 16, 2005

Taj Hotels Resorts and Palaces, India’s leading hospitality group, has been awarded the Best Travel Online Campaign worldwide in the Web Marketing Association’s 2005 Internet Advertising Competition, the premier event for web developers and marketers each year. Just seven months after its redesign, www.tajhotels.com triumphed over competition from across the globe, impressing the judges across areas such as creativity, innovation, impact, design, copywriting and use of the medium.

The Taj website — www.tajhotels.com is a highly interactive and user-friendly website, with an enhanced reservations section, a Taj Holidays search tool and a versatile hotel finder; offering business and leisure travelers the best-published unrestricted rates on the internet for Taj Hotels across India and internationally. Stylish, inviting and refreshingly intuitive to navigate, the Taj website offers a host of useful and thoughtful features including a unique reservations section, which displays room availability in a 10-day window around selected dates. For those in search of exotic holidays and some rest and relaxation, the comprehensive Taj Holidays section offers an array of search options including month of travel, duration of stay, and interests.

“Online advertising is finally getting the recognition it deserves and The Web Marketing Association is pleased to help set the standard for internet excellence,” said William Rice, president, Web Marketing Association, Inc. “The IAC Awards highlight the best in this unique advertising medium by industry.”

The Web Marketing Association (WMA) was founded in Boston in 1997 to help set a high standard for internet marketing and corporate web development on the World Wide Web. Announcing the winner of its annual Internet Advertising Competition (IAC) Awards, the Web Marketing Association honours excellence in online advertising and recognises the individuals and organisations responsible for the best in internet marketing. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising.