Taj Hotels ties up with Korean co
The Financial Express — March 7, 2006

Taj Hotels Resorts and Palaces has entered into a strategic agreement with one of Korea's most prestigious hotel companies, The Shilla Hotels & Resorts. The joint marketing alliance is aimed at developing cross-promotional opportunities for both companies. With similar brand positioning and quality of service, the alliance will allow guests of both the hotels to reap the benefits of reciprocal privileges. "It will give us the opportunity to work with the Shilla network to create greater awareness of the Taj brand in Korea which is one of our key markets," Indian Hotels Company Ltd (IHCL) MD, Raymond Bickson, said.