Taj
luxury apartments open doors in August
Business
Standard — June 18, 2004
Monthly lease for Wellington
Mews penthouses is Rs 10 lakh.
If you are a highly placed expat and want to relocate
to India for a couple of years, the Taj group
of hotels says you are its target audience.
That’s because, come August 1, nearly two decades
after acquiring a commencement certificate from
the Bombay Municipal Corporation, the Taj Hotels
Resorts and Palaces will finally open the doors
of its first luxury apartments in India, Taj Wellington
Mews.
This downtown Colaba complex will be the Rs 700-crore
Indian Hotels Ltd’s fourth property in Mumbai
after Taj Palace and Tower, Taj Land’s End and
President.
“This completes our entire portfolio of hotels
in the city,” says Rajiv Kaul, vice-president
(Mumbai hotels), Taj group of hotels. While the
last is a business hotel, the rest are luxury
offerings.
The 14-storeyed circular Wellington Mews houses
80 fully furnished apartments. The gamut includes
four 5,300 sq ft, four bedroom hall kitchen (BHK)
penthouses; the 1,900 sq ft each three BHK apartments,
1,500 sq ft two BHK apartments, 1 BHK in two sizes,
1,100 sq ft and 700 sq ft, and 12 studio apartments.
It also flaunts a special lounge, a delicatessen
in the lobby, a business centre and a 12- seater
conference room.
Spread over 2.6 prime acres, Wellington Mews,
designed by John Portman and Associates, US, with
interiors by Sue Freeman, cost the Taj upwards
of Rs 200 crore.
“We want Wellington Mews to be the first choice
for the most discerning residents of the city,”
says Kaul.
Like most service apartments, clients will have
to stay for a minimum of 30 days with aspects
like maintenance and housekeeping taken care of
by the Taj.
And the rent? Only for those with deep pockets.
The monthly lease for the penthouses is Rs 10
lakh. It is Rs 7 lakh for a 3 BHK apartment, Rs
4.5 lakh for a 2 BHK apartment and Rs 1.5 lakh
a month for a studio apartment.
Now look at the suites at the Taj Palace and Tower.
The daily tag for a 650 sq ft suite is Rs 10,000
and Rs 50,000 for a 2,500 sq ft suite. So wouldn’t
the Taj see a lot of migration of its top-end
users to Wellington Mews?
That’s why, says Kaul, studio apartments at the
Wellington Mews are kept to a minimum. “We are
aiming for the long-stay clients with families
who would have normally settled for a flat. We
are offering them the comfort of a home with five
star amenities and the security and privacy that
goes along with it,” he adds.
This comes at a time when many of the hotel chains
in the country have already set up service apartments.
The Grand Hyatt in suburban Santa Cruz has 147
service apartments. Its 219.2 sq metre 3 BHK apartments
cost Rs 18,000 per day. But according to hotel
consultant Homi Aibara, the Wellington Mews is
the first of its kind in the country going by
its scale and pricing.
Wellington Mews will help add hotel room capacity
to south Mumbai where the current market is 1,885
rooms. And if all goes well, it plans to open
such apartments in a few of the unused floors
at the Taj Land’s End. It already operates such
services at the Taj Palace, Dubai, and 51 Buckingham
Gate in London.
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