New Delhi: Buoyed by the group’s good performance on the stock market, the Taj Leisure  Hotels has set itself an ambitious target. In sync with the overall growth plans, the Rs  200-crore division of the Taj group of hotels, has chalked out a blueprint for 20 per cent growth  this fiscal year - targeting, for a change, not foreign tourists, but domestic travellers. 

However, expansion and acquisition are not on the cards. 
As Jamshed Daboo, COO, Taj Leisure Hotels, says, “We are not thinking of expansion, at least not  in the near future. Our aim is to get better yield to notch up a 15-20 per cent growth. We have  been consciously targeting the domestic segment for the last couple of years as domestic  travellers now have the propensity to spend high and the eagerness to holiday more often.” 

The focus would be to widen the client base. The group plans to woo the upper-end family segment,  those who are value conscious rather than price conscious. 

The idea, according to Mr Daboo, is to move away from just being an isolated hotel at any  destination to offering a holistic holiday experience. 

“We have upgraded most of our properties to incorporate the local flavour in the design and  interior and tied up with locals to give a taste of the local ethos. The focus is on providing  outdoor excitements, cultural experience and a rejuvenation experience (as almost all leisure  properties have a spa) coupled with an exclusive dining experience,” he said.