When the Taj Mahal Hotel in Mumbai recently screened the film, 'The Taj of Apollo Bunder', as a part of its centenary celebrations, the surprise element was after the film, when the titles scrolled down. Senior vice-president (corporate affairs / projects) Ravi Dubey is wearing a different hat, that of the executive producer. "I kept this very close to my heart. Even the sales and marketing team didn't know," says Dubey, of his involvement. This is not the first time that Dubey has been associated with the performing arts. 

In fact, he is the founder member of the Theatre Action Group, and has played Amitabh Bachchan's best friend in the Hindi film, Silsila. "The film oozes with class. It can be a subtle marketing tool too," he adds. Having worked in the Taj for 25 years now, Dubey always wondered what stories the walls could tell. It was all coincidental. Initially the script written by Charles Allan and Sharada Dwivedi was meant for a book, which will be released end-December. That's when the idea for the film took birth. 

"We were able to capture the soul of the Taj," says Dubey. The film is going places now. After having a screening in the metros, plans are to screen it overseas. For those who missed it in Mumbai, there'll be a second screening in October. May be it will be aired on TV.