Taj
plans long-term contract route for global expansion
Economic
Times
June 30, 2003
The
Taj group of hotels plans to expand its chain
of hotels internationally by adopting an asset
light strategy which would see it running hotels
on long-term management contracts. The group plans
to raise Rs 50 crore in ‘03-04 by selling idle
assets including small non-performing hotels in
its chain. It plans to use the proceeds for international
expansion especially for taking up small stakes
in at least three to four hotels. Taj world-wide
has eight hotels in the UK, Maldives, Nepal, Sri
Lanka, Oman and Dubai.
"We
need to speed up our presence internationally.
The only way to do it fast is to take up hotels
on operating and management contracts. We will
also take up a small share of equity in key hotel
properties. This is the way most renowned global
hospitality chains have grown," said Taj
group’s spokesperson, Ravi Dubey. "As a policy,
Taj is moving towards becoming an asset light
company. In India too, two business hotels, one
each at Pune and Lucknow, are sold to associate
company Piem hotels," he added. Taj, under
the Indian Hotels Company, (IHC), reported a profit
of Rs 23.3 crore for ‘02-03 from the sale of the
two business hotels to Piem hotels. Taj will also
restructure its subsidiary companies to reduce
the number of companies to 34 from 40 in the current
year. Indian Hotels shares ended 5.08% up at Rs
251.35 on Friday.
"Taj,
under IHC, has a 55% equity stake in St James
Court. The balance 45% of equity is shared by
associate companies — Piem hotels and Oriental
hotels. Taj has no immediate plans to divest its
stake in St James Court. The hotel is likely to
report profits this year. Taj continues to own,
operate and manage the hotel. It only shares a
franchise and marketing arrangement with the UK-based
Crowne Plaza group," Mr Dubey added.
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