The Taj group of hotels is giving a face lift to its resort hotel properties in leisure destinations. The group, over the last few months, has invested Rs 65 crore across its prime resort properties at Kerala, Chennai, Goa and Rajasthan.

It will invest Rs 15 crore more in the coming year. Officials said, the plan is to equip resorts with services such as spas, varied cuisine and a dining experience packed with fun-filled activities. The idea is to command a premium on room rates instead of opting for a discount pricing.

The Taj group kicked off its renovations in ’97 across all its premium properties. It re-furbished public areas such as the restaurant and the lobby. It is now renovating resort hotels.

“We are focusing more on an individual traveller for our leisure destinations. We want to insulate ourselves from unforeseen events which affect tourism. By offering customised service and a variety of packages, we hope to have better margins and consistent sales,” said Jamshed Daboo, COO, leisure division at the Taj group of hotels.