Taj,
Citi launch Diners Club card
Economic
Times
June 21, 2002
The
Taj group of hotels and Citibank have announced
the launch of the Taj Epicure Inner Circle Diners
Club card. The card is also a chip cum magnetic
stripe card, the first of its kind in India. The
smart card will allow online earning and redemption
of rewards and loyalty points. It can also be
used like a regular credit card. The chip-based
loyalty programme will be managed for the Taj
group by SclumbergerSema, which will manage the
back-end operations of the programme. The points
earned can either be encashed against spend or
be used for holidaying at any of the Taj hotels
across the country.
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