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Candida Moraes
With the acquisition of the Ritz-Carlton,
Boston, the Taj Group has hoisted its flag in yet another
premier city. Away from the corporate jungle, the Taj
has also responded to the call of the wild with a tripartite
venture into tiger territory
Royal lineage
The Taj Boston has royalty written all over it. Since
it first opened its doors to guests in May 1927, it
has welcomed kings, queens, movie stars and heads of
state, including Winston Churchill and John F Kennedy.
The hotel has pioneered many
of the things we now take for granted at a luxury hotel
in America private baths in guest rooms, white
tie and apron uniforms for the staff, and fresh flowers
tastefully arranged in the lobby areas. It was extensively
renovated in 2002, in its 75th year.
Last November when the Taj Hotels
Resorts and Palaces announced the $170-million acquisition
of the 273-room hotel, managing director Raymond Bickson
expressed his delight thus: "The Ritz-Carlton is
one of New England's finest hotels and a premiere social
address in Boston. Its rich heritage, superb location
and grand architecture make it an ideal fit for Taj."
On January 12, 2007, the distinctive white and gold
flag of the Taj Group was unfurled at the Arlington
Street entrance, marking the official change of name
to Taj Boston.
With a legacy stretching back
to 1903, the Taj pedigree matches that of Boston's landmark
hotel. Such an illustrious parentage is bound to add
lustre to the Taj Boston. Bickson affirmed this: "Everyone
in the hotel world is aware of the elegance and class
that has distinguished the Ritz-Carlton, Boston for
generations. We are focused on making the Taj Boston
experience a wonderful event for generations to come."
David Gibbons, the newly appointed
general manager of the Taj Boston, is also confident
that the hotel will continue to live up to its reputation
for unparalleled luxury and superior service. "We
will do everything to ensure that our guests are delighted
with every service offered by the Taj Boston,"
he said, assuring the staff and loyal guests of the
hotel that they do not plan to make any major changes
beyond the new name.
Known for its distinctive hospitality,
Taj now has a portfolio of 75 properties, including
some of the world's most luxurious and iconic hotels.
Hotels outside India include the award winning Taj Exotica
Resort & Spa Resorts in Mauritius & Maldives,
51 Buckingham Gate in London, Blue, Woolloomooloo Bay
in Sydney and the princely Taj Palace in Dubai.
Growing aggressively, the Taj
Group is slated to open four new luxury properties in
the next two years the Taj Exotica Resort, Spa
and Golf in Doha, Qatar (2008); the Taj Exotica Resort
& Spa on the Palm Jumeirah Crescent in Dubai (2008);
the Taj Exotica Resort & Spa in Phuket, Thailand
(2009), and a yet-unnamed luxury hotel in Cape Town,
South Africa (2008).
Call of the wild
It's a first-of-its-kind travel
experience for wildlife enthusiasts and a first-of-its-kind
venture for the Taj Group. Recognising the growing demand
for eco-tourism, Taj has set up a joint venture, Taj Wilderness
Lodges, with Conservation Corporation Africa (CC Africa)
and Cigen Corporation. Lodges built on the borders of
five of India's renowned tiger reserves will offer a rare
wildlife experience under the tutelage of trained naturalists,
led by India's leading expert Sarath CR.
Taj Wilderness Lodges will be
built on the outskirts of Bandhavgarh Tiger Reserve,
Pench Tiger Reserve, Kanha Tiger Reserve, Panna Tiger
Reserve, and Corbett National Park.
In keeping with the community
service and conservation principles of the Taj Group
and CC Africa, care will be taken to protect the environment
and initiate socially relevant programmes for people
living near the lodges. Speaking on the subject, Bickson,
elaborated, "We will make a concentrated effort
to improve the quality of safari management in India
and take it to international standards, while promoting
wildlife and eco-tourism within the country."
This initiative comes at an opportune
time. Increasing number of tourists are being attracted
to the rich and varied wildlife in India. The country
has a large number of national parks and wildlife sanctuaries
and is home to 410 species of mammals, 447 species of
reptiles and more than 1,200 species of birds. It is
also one of the few places to spot the one-horned rhino
and the Bengal Tiger in their natural habitat.
The Taj safari experience will
offer visitors a fascinating India alternative to the
African safari. "Staying in one of these unique
Indian lodges, guests will not only be able to experience
the extraordinary tiger reserves, they will also make
a meaningful contribution to three of the country's
most precious resources its land, its wildlife
and its people," says CC Africa CEO Steve Fitzgerald.
Designed by architect Dean D'Cruz
and CC Africa's designer Chris Browne, who heads the
entire project, the lodges will offer personalised service.
Guests will have a choice of staying in tents, tree
houses or suites.
The Bandhavgarh Tiger Reserve
lodge called 'Mahua Kothi', unveiled on November 1,
2006, offers a unique opportunity to discover the beautiful
jungle of Bandhavgarh National Park, learn about the
rich biodiversity of central India from a CC Africa
trained naturalist, travel in comfort in a specially
designed Tata open 4x4 safari vehicle, view tigers whilst
riding an elephant, indulge in twice-daily safaris in
the reserve, tick off Bandhavgarh's ten Star Birds (a
unique Taj and CC Africa programme), or just absorb
the sights and sounds of a traditional Madhya Pradesh
village.
The 12 cottages built in the
vernacular style of central India called kutiyas have
traditional touches such as mud floored courtyards,
swings, wooden shutters, handmade pottery roof tiles
and local textile furnishings. A stay at 'Mahua Kothi'
includes accommodation, food and beverages and scheduled
safari activities.
A second wilderness lodge, 'Baghvan',
will be launched on the border of the Pench National
Park in February 2007. This lodge boasts of 12 stand-alone
suites, rebuilt to provide the utmost luxury and comfort.
All the suites have a contemporary bungalow feel with
a 1950s ambience. Handmade Parsi tiles, woven hyacinth
furniture and giant ebony chests lend charm and grace
to the guest areas.
The other three lodges at Panna,
Kanha and Corbett will be unveiled by early 2008. All
three lodges will have individual themes in terms of
design and furnishings. The Panna stone huts will be
done in earthy hues, bleached stone and cotton furnishings.
The Kanha lodge will have a jungle motif theme with
the use of canvas, foliage green and woodwork. The suites
at the Corbett lodge will have rustic stone-finished
walls and rural artefacts that lend a rural feel. Each
suite will also have its own private pool.
Deep in the lap of nature, cocooned
in Taj's legendary hospitality and CC Africa's unique
expertise, a stay at these lodges promises to be a wildly
exciting experience!
Uploaded on April 4, 2007

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