March 23, 2018

Voltas launches its new brand store in Allahabad

Showcases its new range of Voltas all-star inverter ACs, all weather ACs, fresh air coolers and commercial refrigeration products

Allahabad: Voltas, India’s No.1 AC brand, has launched its new brand store – M/S Asha & Co. in Allahabad’s premier shopping area, Vinayak Triveni Towers. The brand store features a well-designed and visually appealing display of wide range of Voltas' products, comprising of All Star inverter AC’s, all weather AC’s, fresh air coolers, commercial refrigerators, water dispensers and water coolers. Conveniently located in heart of Allahabad, the new brand store would enhance Voltas' brand experience and visibility.

The brand store is being launched to meet the growing expectations of consumers in upcoming cities like Allahabad with technologically advanced All Star inverter air conditioners. The Voltas brand store is being inaugurated on March 23, 2018, by Jogesh Jaitly, senior general manager, sales, unitary products business group, Voltas, in the presence of Praveen Malviya and Yasharth Malviya, Asha and Company.

Commenting on the occasion, Pradeep Bakshi, managing director and chief executive officer, Voltas, said, “Voltas has the highest brand equity in cooling and comfort domain, and is the No.1 brand in the AC category. Consumers have developed a preference for inverter ACs which are now the fastest growing category in the AC industry. Keeping pace with the industry trend, Voltas has launched one of the largest range of inverter ACs in the market. Our new range of inverter ACs are future-ready, keeping in mind the new ISEER table for 2018."

The new range of Voltas All Star Inverter ACs are based on the unique ‘Two Stage Steady Cool Compressor’. The AC, unlike other ordinary inverter ACs, has two stage expansion of the refrigerant under two stage compression, which leads to ‘Steady Cooling & Steady Savings’.

The new range of inverter ACs can cool up to 55 degree Celsius, run silently at 18 dB (A). It also comes with other features like advanced air purifier and 5D DC motor technology (all the motors in the AC work on DC principle). On the occasion of brand store launch, company has also introduced attractive offers like ‘5 year comprehensive warranty’, ‘free standard installation’ and ‘5 percent cashback through credit debit cards’ for a limited period only. This year, Voltas has launched over 120SKUs in the AC domain which includes inverter ACs, split ACs and window ACs.

Voltas is the No.1 AC brand in terms of market share, having a sizable lead over its nearest competitor. Voltas is the market leader with 27.1 percent market share in Uttar Pradesh and an overall market share of over 31.2 percent in North India, as per third party retail audit report.