December 09, 2016

Titan launches Sonata ACT, one-of-a-kind safety watch

India’s largest-selling watch brand forays into the tech-enabled product space

Mumbai: Sonata, India’s largest-selling watch brand from Titan Company, part of the Tata group, launched their safety watch called ACT – App-Enabled Coordinates Tracker - designed exclusively for women.  This one-of-a-kind safety watch makes use of custom-made technology and will interface with the user’s smartphone to trigger distress alerts to a network of designated recipients when needed.

S Ravi Kant, CEO, and Suparna Mitra, CMO, of the Watches and Accessories division of Titan Company, at the launch of Sonata ACT

Sonata ACT marks the incorporation of technology in the brand’s products, adding tangible value for customers. This path-breaking product caters to the Indian audience at accessible price point, functional yet stylish. Bearing the hallmarks of trust and reliability synonymous with the Tata name, the ACT marks another milestone for Titan Company for having served 200 million customers.

Sharing insights on this exceptional product offering, S Ravi Kant, CEO, Watches and Accessories Division, Titan Company, said, “The Indian woman continues to evolve with the changing times. As she faces new challenges and responsibilities, Sonata is proud to present a unique offering for the new-age Indian women. With Sonata ACT, we are extending our offering to women and girls who are seeking new opportunities and are empowered to chase their dreams.”

The Sonata ACT watch is complemented with a mobile application to be downloaded onto the user’s smartphone. By making use of Bluetooth, the watch will interface with the mobile to trigger distress alerts to a network of designated guardians. The alert message will provide details of the user’s location co-ordinates to be sent to the guardians via an in-app alert as well as SMS.

Priced between Rs2,749 to Rs2,999, the watch will be available in 3 variants through World of Titan stores, large format stores like Central, Pantaloons and Shopper’s Stop and authorised dealers. It will be available online through http://www.titan.co.in 

You can view the TVC here: https://www.youtube.com/watch?v=OVp_exwO7lU