August 08, 2017

Titan forays into the US market with Amazon

World-class innovation and award-winning designs from the brand will now be available on Amazon.com under the Amazon Global Selling Program

Bengaluru: In line with Amazon’s vision to transform the way India sells, Amazon today announced its partnership with the iconic Indian lifestyle brand Titan. Available in 30+ countries and renowned worldwide for world-class innovation and award-winning designs, Titan’s collaboration with Amazon will now help them foray into the US market and reach out to Amazon’s wide and loyal consumer base internationally.

Under the partnership, Amazon, through its Global Selling Program, will enable Titan to take its vast range of watches to millions of global customers across ethnicities on Amazon.com in the US and eventually across other Amazon marketplaces. Titan has continuously maintained innovation and consumer sentiment at its core and its segment-focused brands, such as Fastrack and Raga, along with internationally recognised award-winning products, such as Edge, are the most popular among customers across the world. Apart from watches, Titan will also launch its wide range of Fastrack accessories and further plans to add additional products from its robust product portfolio to Amazon’s global marketplaces. Through this collaboration, Titan watches will now become easily available to millions of overseas Amazon customers, strengthening the brand and emphasising the integrity that the Titan name has always stood for.

Sharing his views on the partnership, S Ravikant, CEO, watches and accessories, Titan Company, said, “Somewhere in the world, a Titan watch is being purchased every three seconds. While this is a reflection of Titan’s popularity, it is also propelling us to expand our boundaries. Titan has over 200 million customers and 7,000 retail stores spread over 30+ different countries. But with global demand heading north, Titan is westward bound; our entry into the US via Amazon’s Global Selling Program allows us access directly to the American market. We are very pleased to partner with Amazon and we are certain that we will be able to offer value for money to our mainstream online global consumers seamlessly through this partnership”.

“We are thrilled to have Titan, one of India’s most recognised and loved lifestyle brand, on board and are excited to help fuel the brand’s growth by offering unprecedented reach to global consumers. Through this programme, we will offer Titan an end-to-end solution and help the brand cater to the growing appetite for quality Indian products amongst global consumers. Since its inception in 2015, our Global Selling Program has grown multi-fold and we are delighted that the programme is enabling emerging companies as well as iconic Indian brands, such as Titan, to leverage the opportunity to access a large base of hundreds of millions of Amazon customers,” said Gopal Pillai, director and GM, seller services, Amazon India.

Titan Company brought about a paradigm shift in the Indian watch market when it introduced its futuristic quartz technology, complemented by international styling in 1984. With the launch of Sonata and Fastrack watches that are highly affordable, trendy and chic, Titan completely transformed the Indian watch market.  The fifth-largest integrated own brand watch manufacturer in the world, Titan has also built Tanishq, the leading jewellery brand, over the past few years. Titan also made its foray into eyewear through Titan Eye+, offering a variety of differentiated products to the end consumer. Titan Company has transformed itself into India’s largest lifestyle company, driven by innovation and design, with a strong focus on customer centricity over the last three decades. Renowned worldwide for world-class innovation and award-winning designs, Titan is now collaborating with Amazon to reach out to a wider consumer base internationally.

Launched in India in May 2015, Amazon’s Global Selling Program facilitates easy, simple and convenient access for all Indian sellers, including entrepreneurs, SMEs, manufacturers as well as large brands, to sell their products to consumers across the globe. The programme has witnessed a 70 percent increase in seller base as compared to last year, with a total of over 23,000 Indian sellers currently on the platform selling globally across Amazon’s 10 global marketplaces. The programme offers a comprehensive suite of end-to-end solutions that include assisting sellers with imaging, logistics, tax advisory and remittance. With over 65 million Indian products listed on Amazon’s global marketplaces, Global Sales has expanded selection of popular Indian products into several categories.

Under the Global Selling Program, Amazon has supporting content on its website on different international tax and custom processes to help sellers understand the processes clearly. To enable sellers familiarise themselves with the tastes and preferences of the local country and to launch relevant selection, Amazon’s global selling team also helps sellers understand the demand patterns in various countries. The team also gives guidance on how sellers can improve discoverability of their products on each marketplace. Some of this includes guidance on the type of deals they can run, the kind of advertisements they can run on these platforms and how they can use social media channels to drive awareness about their listings on the various marketplaces.

The e-commerce giant has launched an impressive selection of products across categories with mammoth Indian brands such as Biba, Fab India,  Chandrika, Himalaya, Manyavar,  Amul, Liberty and Organic India to name a few.