September 12, 2017

TCS's Global Trend Study on artificial intelligence reveals industry-wide investment by 2020

  • Disrupted industries like travel, hospitality and telecom making boldest investments in artificial intelligence
  • Consumer packaged goods, utilities and insurance outpace other industries in AI investment as a percentage of company revenue 

Mumbai: Tata Consultancy Services (BSE: 532540, NSE: TCS), a leading global IT services, consulting and business solutions organisation, today unveiled the industry findings of its Global Trend Study titled “Getting Smarter by the Sector: How 13 Industries Use Artificial Intelligence.” Focusing on the current and future impact of artificial intelligence (AI), the study polled 835 executives across 13 global industry sectors in four regions of the world, revealing that they all identified AI as increasingly important to their strategic competiveness by 2020.

According to the study, 80 percent of executives in all 13 industries currently invest in AI and almost 100 percent plan to invest by 2020.  The insurance industry outspent the other 12 verticals surveyed, investing on average $124 million in AI systems, compared to a cross-industry average of $70 million. Consumer packaged goods reported the second most significant spend at $95 million.

Looking ahead to 2020, AI continues to be seen as a long-term strategic bet, with 10 of the 13 industries planning to increase their investments in AI. The increases are most dramatic among industries with the lowest current investment levels, including the travel, transport and hospitality industry, which plans to increase its spend by 750 percent, from $4 million in 2015 to $34 million to 2020. This is followed by rises in media, entertainment and information services (292 percent), industrial manufacturing (74 percent), healthcare (44 percent), and banking and finance (29 percent).

“The second phase of our Global Trend Study highlights that all industries see AI technology as a major game-changer on their business competiveness by 2020,” said K Ananth Krishnan, chief technology officer of TCS. “It's striking that the sectors making the boldest current or future AI investments and citing the most significant results seem to group around industries like insurance, travel, hospitality, and telecom, where disruption is having a major impact, and consumer-focused sectors such as the consumer packaged goods industry, where the customer experience can be significantly enhanced by AI innovation.”

AI Investments as a percentage of revenue and ROI
The leading investors in AI, determined as a percentage of average company revenue, were the consumer packaged goods (CPG) industry (0.66 percent), followed by utilities (0.53 percent), insurance (0.52 percent) and telecommunications (0.39 percent)Companies reported that their AI initiatives had a strong positive impact on both revenue improvement and cost reduction in the specific business areas where they invested in AI. The average revenue increase across all 13 industries was 17 percent, while the average cost reduction was 12 percent. Telecom companies generated the most value from AI investments in 2015, in terms of revenue improvement (average 25 percent) and cost reductions (average 20 percent).

AI used in the IT function most frequently
The most frequently mentioned business function using AI was perhaps unsurprisingly in IT, with high-tech and utilities companies more frequently using cognitive technology in their IT operations than the 11 other industry sectors. Across all 13 industries studied, only 29 percent of companies are using AI in sales today. However, more than half the CPG companies (52 percent) and nearly half the retailers (49 percent) are using AI tools to improve sales performance.

Potential headwinds to AI adoption
Effectively managing the security risk of AI systems is of paramount importance for the majority of industries, with companies in the automotive, banking and financial services, CPG, technology, industrial manufacturing, and telecoms industries all stating this as the number one success factor to derive real value from AI. Moreover, all industry sectors cited the importance of getting managers and employees to trust the advice provided by AI systems, and getting employees to learn about and adopt the new processes and systems that AI requires.

In almost all sectors, addressing people’s fears about losing their jobs was not ranked as a major barrier. This was underlined in phase one of the Global Trend Study released in March this year, which found companies with the biggest revenue and cost improvements from AI see the need for at least three times as many new jobs in each function by 2020 because of cognitive computing innovations.