August 22, 2017 unveils Shutterbug Lounge for photography buffs

Mumbai: There’s good news for all photography enthusiasts., Tata group’s multi-brand phygital e-commerce platform, has launched a first-of-its-kind photography store called ‘Shutterbug Lounge’, which will feature the best camera brands for sale.

The Lounge promises to be a one-stop shop for the best-in-class DSLR, lenses, external flashes, camera bags and all other essential accessories. To ensure hassle-free phygital services for the consumers, there will be a seamless integration of and Croma stores.

Speaking on the launch, Vikas Purohit, chief operating officer,, said, “We entered the e-commerce market with an aim to provide a brand-forward experience for the high-involvement purchases. Offering such as the Shutterbug Lounge is an attempt to reach out to serious photography enthusiasts in the country and present complete imaging solutions and not just a large selection of photography products to them. In the long run, we want to make the destination that appeals to every brand-loving consumer.” in association with Mumbai igers is running the #ShutterbugLounge contest where one winner stands a chance to win a Rs10,000 voucher, which can be redeemed in the lounge section on the website. The contest is live till August 25.

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