February 10, 2017
India's leading tea brand, Tata Tea Premium, launched in Bangladesh
Developed by global tea experts, the product offers a unique blend of ‘Boro Dana’ for aroma and ‘Choto Dana’ for strength
Tetley ACI Bangladesh (TABL), one of Bangladesh’s leading tea companies, has announced the launch of popular Indian tea brand, Tata Tea Premium Leaf in Bangladesh.
Speaking on the occasion of this launch, Syed Alamgir, executive director, ACI, and director, Tetley ACI Bangladesh, said, “The launch of Tata Tea Premium is in line with ACI’s mission to enrich the quality of life of people. This brand will provide the consumers a unique and differentiated taste which they can enjoy any time of the day. ”
Sanjay Mohta, managing director of TABL said, “Tata Tea Premium brings to the Bangladeshi consumer a perfect blend of ‘Boro Dana’ (big granules) for aroma and ‘Choto Dana’ (small granules) for strength thereby delivering a perfect cup of tea. What differentiates Tata Tea Premium from others in the market is its unique blend developed by global tea experts.”
The brand is available in pack sizes of 400gm, 200gm, 100gm, 50gm, 25gm and 10gm.
Incorporated in 2003, TABL is a JV company of Tata Global Beverages Overseas Holdings and ACI. Since then, the company has been constantly refreshing its product portfolio to give the consumers world-class products.