October 12, 2016

Tata Sky launches 'Music+' curated by Shankar-Ehsaan-Loy

First-ever one-stop music video destination with four music genres on a DTH platform in partnership with Hungama

Tata Sky, the fastest-growing brand in the DTH industry, has launched the nation’s first service with four music genres on a pay TV platform, named ‘Music+’ in partnership with digital entertainment company Hungama. Segregated into four segments – Mehfil, Indie Rootz, Jazz & more and International, the service will be co-curated by the legendary singer, songwriter, composer trio Shankar-Ehsaan-Loy.

Music maestros Shankar-Ehsaan-Loy with Pallavi Puri, chief commercial officer, Tata Sky, and  Siddhartha Roy, CEO, Hungama.com, at the launch of Tata Sky Music+

‘Music+’, will give Tata Sky subscribers exclusive access to a rich trove of music content (ranging from classics to latest launches) including music videos, concerts and artist interviews spanning a breadth of genres from international pop, country, rock and Indie music to jazz and blues, Sufi, folk, nazms and ghazals. Subscribers of Tata Sky Music+ will also be able to watch some of the biggest on-ground music events and festivals in the country from the comfort of their homes.

At the launch Pallavi Puri, chief commercial officer, Tata Sky, said, “While there are a lot of popular music channels on television today, we felt there is a need for a destination that showcases unique genres like Sufi, Qawwali, Folk, Jazz, Country & more. Now, with the launch of Music+, Tata Sky subscribers get access to the best of these genres, on their TV screens, any time of the day. And with content specially curated by the musical legends Shankar-Ehsan-Loy, the offering on Music+ is guaranteed to be qualitatively superior.”

Commenting on Hungama’s association with Tata Sky, Siddhartha Roy, CEO, Hungama.com, said, “We are delighted to partner with Tata Sky for Music+ and offer curated music content for the discerning audience who have an evolved taste in genres like Ghazal, Sufi, Jaaz & Blues, International, Indie, etc. The Music+ experience promises to be unique with a variety of content and a line-up of great artists like Pankaj Udhas, Jagjit Singh, Elvis, Abba, Miles Davis, Eric Clapton, Salim-Suleiman, Armaan Malik and many more.

Tata Sky Music+ will be available on channel no 817. It will be available to all Tata Sky subscribers free for the first five days and subsequently priced at just Rs3 per day, making it accessible to subscribers across age-groups, geographical and socio-economic boundaries.

Tata Sky Music+ was launched with music maestros Shankar-Ehsaan-Loy, at a press conference in Mumbai. The trio ended the proceedings with a captivating musical performance. Tata Sky chief commercial officer, Pallavi Puri was present at the launch along with Siddhartha Roy, CEO – Hungama.com.

Content features of Music+:

Weekday will have hit songs and new releases, artist interviews and recorded live concerts

  • ‘Mehfil’ section will play the best of songs across the genres of Sufi, ghazal and qawaali.
  • ‘International’ section will play rock, pop, retro and dance hits of international artists.
  • ‘Jazz & more’ section will play jazz, soul, blues, country and soul music.
  • ‘Indie Rootz’ section will play contemporary pop, rock and folk music of Indian artists.