April 03, 2018

Tata Power launches 'We Care for She' campaign to raise awareness on women empowerment

The campaign is focused on the women from the marginalised section of the society

Mumbai: Tata Power, India's largest integrated power company, has always adopted a focused approach towards women empowerment by implementing various programmes for women living in and around its areas of operations. In line with the commitment, Tata Power’s Trombay Division launched the ‘We Care for She’ campaign with a focus on raising awareness on women empowerment. The campaign was launched during International Women’s Day and Tata Volunteering Week (9). Under the campaign Tata Power employee volunteers have strategically engaged in the various women empowerment and development initiatives.

Enrolment drive in Government social welfare schemes

The objective of the campaign was to bring together women and their families to create awareness and provide expert guidance about the various women development scheme and programmes. The campaign was launched with the initiative of ‘Shishu Suraksha Abhiyan’ under ‘Mother and Child initiative’. The CSR team of Tata Power Trombay Division trained and provided the expert guidance to the Anganwadi workers on child safety and other important topics including road safety, fire safety and electrical safety.

Talking about the initiative, Ashok Sethi, COO, Tata Power, said, “Gender equality is not just about women. It is about our society, our economy and our country. We want to guarantee that women are truly equal to men in front of law. Our endeavour is to encourage women empowerment and continue to engage with the women from various walks of life, enabling them to make their own choices in professional and personal life."

In addition, Tata Power also organised public hearing at the Chembur Ration Office, to clarify the queries of the locals on rationing issues. The team submitted application forms of around 2,500 individuals to be enrolled in Priority Family List, thereby benefitting them for subsidies on food grains.

Furthermore, with the guidance of CSR team, over 40 women contract workers were enrolled to participate in various government social welfare schemes such as Janshree Bima Yojana under project Samarth. Under the scheme these women would be insured for an amount for Rs75,000 by paying a yearly premium of Rs50. The campaign received an overwhelming response from its volunteers and senior members of the division.