October 08, 2018
Tata Power bags two awards at the 7th ACEF Asian Leadership Awards
Company's work in the areas of environmental conservation and public sanitation recognised
National : Tata Power, India’s largest integrated power utility, won two awards at the 7th ACEF Asian Leadership Awards for its impactful work in the areas of environmental conservation and public sanitation. The company won the gold and silver for its work in the conservation of mahseer fish under the ‘best sustainable green initiative’ and its campaign to end open defecation in Jamshedpur under the ‘best corporate community partnership’ sub-categories respectively.
Over the last four decades, Tata Power has successfully bred the mahseer fish in captivity by working closely with government agencies and fisheries institutes for responsible re-introduction of the species in the wild. The breeding facility at, maintained by the company, is open to scientists and students for research and training purposes, thereby, helping build capacities in this specialis ed field. Tata Power’s mahseer conservation programme has served as an important vehicle for improving the livelihood of the local community, particularly women who seek a sustainable source of income outside mainstream vocations in the region.
The local community in Jojobera, near Jamshedpur, where the company operates a 550 MW thermal power plant was provided with 8,486 toilets and around 1,200 toilets in the region were repaired, benefitting nearly 45,000 people directly. Tata Power’s initiative to make Jojobera open defecation free can be attributed to the community- led total sanitation initiative, which includes skilling masons, ensuring social inclusion by making members of the scheduled tribes (ST) major beneficiaries, using fly ash bricks in building toilets, creating new youth entrepreneurs from the SC/ST communities by providing brick- making machines and pushing for greater participation of school girls to reverse earlier trends of high drop-outs due to sanitary and safety challenges.
Thanking the jury members for recognis ing Tata Power’s efforts, Praveer Sinha, managing director and CEO, Tata Power, said, “We would like to thank the ACEF Asian Leadership Awards jury for recognising our initiatives and motivating us to undertake more such activities for our grassroots level workers who have dedicated their lives for improving the quality of life of the community they live in.”
Founded in 2012-13, the ACEF programme is organis ed by a team of professionals from India, Sri Lanka and UAE, and is guided by advisory members from branding, marketing and creative agencies based in India, US, Australia, Singapore, UAE and Sri Lanka. Its programmes are focused on customer engagement activities, branding, marketing, CSR, rural marketing, properties (hospitality and real estate), HR and are planned for India, Sri Lanka, GCC and Asia Pacific regions. The award recognises impactful work by businesses in the area of social change through community engagement and is decided by an 11- member jury.