February 22, 2017
Tata Housing partners with Urban Ladder to create beautiful homes
First-of-its-kind association to provide exclusive design solutions catering to consumers having lifestyle aspirations
National: With the market dynamics shifting more towards the end user with an appetite for timely, quality housing and efficient home solutions, Tata Housing, announced a strategic association with the India’s leading home furnishing and design brand - Urban Ladder, to create beautiful homes. Tata Housing and Urban Ladder will offer design solutions for homes in Mumbai, Bengaluru and Gurgaon with their exclusive range of products.
Urban Ladder will offer design solutions to furnish mid- and premium-segment homes with high quality, contemporary and dependable furniture. The price range is between Rs68 lakh to 3.5 crore. This exclusive solution is being launched by Tata Housing at their near completion project - Amantra in Mumbai.
Urban Ladder is a perfect fit for the project as it appeals to the sensibilities, lifestyle and aesthetic needs of the modern home buyer. This is an end-to-end, customisable solution for the Tata Housing customer. Urban Ladder’s designers will be present on site and provide customised solutions, and will build special pricing options built in for the customer. Urban Ladder will handle the entire process - from design to delivery.
Announcing the partnership, Tarun Mehrotra, head, sales and marketing, Tata Housing, said, “Home design and furnishing is a pertinent pain-point for home buyers today and India is one of the few countries where furnished homes are not yet delivered. Of the 2,500 homes we have delivered in the last few years, we received multiple queries about interior design elements. This partnership is a step towards fulfilling this customer desire.”
Commenting on the association, Sanjay Gupta, chief marketing officer, Urban Ladder, said, “Urban Ladder stands for beautiful homes and this association with Tata Housing is a great way for us to reach out to an audience that values this vision. We are happy to make Tata homes more beautiful with great design and Urban Ladder’s unmatched buying experience. We are sure this is one of many to come.”
Amantra, where this association will be first implemented is the tallest residential structure in Thane-Kalyan road and is also a green haven with 80 percent open area. Amantra is an affordable luxury residential township with 14, 24, 29 and 34 storied towers designed by the world-renowned architectural firm HOK of the US.
With over 2,000 products and 35 categories, Urban Ladder aims to provide a curated destination for home solutions for homes developed by Tata Housing, to help the urban Indian build well-furnished, beautiful homes.