August 11, 2017

With Tata CLiQ, kids' fashion is just a CLiQ away

Mumbai: Foraying into the e-commerce industry with electronics, apparel and footwear, this season,, Tata group’s multi-brand, phygital e-commerce platform, is all set to launch the kids wear category. The new range will feature some of the best brands and styles sourced from trusted fashion brands.

With the arrival of the new category, will house over 15+ curated brands such as Gini & Jony, Lilliput, Toons, Nauti Nati, Crocs, Kittens, FG4 London, etc. In addition to these, the brands housed under Westside portfolio, such as Utsa Kids, Baby Hop, HOP and Y&F, will be exclusively available on the website and will also offer full omni-channel services. This makes the ideal one-stop shops for those looking to buy kids wear online.

Vikas Purohit, chief operating officer, said, “Introducing kids wear category is in line with our focus on brands and brand-loving consumers. We aim to ensure that Indian consumers get access to brand’s latest in-season collection  that can be delivered within 48 hours at their doorstep. Through our partnership with the finest brands in kids’ fashion segment, we aim to connect with parents and tweens, who are increasingly brand conscious and always want the best for their kids”.

A wide range of chic products that cater to infants and toddlers, going right up to the style-sentient teenagers, across apparel, accessories and footwear sections, will be available on And, of course, shoppers are up for a treat with the launch discount on all brands in the kids wear range.

Get CLiQin on to explore the NEWest range of kids wear.

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