July 28, 2017
NourishCo makes a stylish entry into flavoured water segment with Himalayan Orchard Pure
Designer Masaba Gupta to create a line inspired by Himalayan Orchard Pure
Foraying into the flavoured water segment, Himalayan, India’s premium natural mineral water brand marketed by NourishCo Beverages, today announced its new offering: Himalayan Orchard Pure. A non-carbonated, natural mineral water with 100 percent natural flavours and no preservatives, Himalayan Orchard Pure offers the purity of Himalayan and fresh flavours of fruit orchards in an attractive bottle.
|Kuttiah K S, VP and head of marketing, NourishCo Beverages, and designer Masaba Gupta at the launch|
Every drop of Himalayan natural mineral water filters through the layers of Himalayan rocks for 20 years, collecting natural minerals. To this fine water, 100 percent natural flavours are added to create Himalayan Orchard Pure. It makes for a great choice for consumers who increasingly seek healthier alternatives but want sensorial delight at the same time.
Himalayan Orchard Pure is available in three flavours: Apple, Strawberry and Peach and is priced at Rs55 for a 500ml bottle. The product will be available in Delhi NCR, Mumbai and Bengaluru through select modern retail and e-commerce outlets.
To introduce this product to consumers, Himalayan has partnered with celebrated designer Masaba Gupta, whose work resonates with Himalayan Orchard Pure’s proposition of pristine natural goodness with a burst of flavour. As a part of this collaboration, Ms Gupta will be creating an exclusive collection for the upcoming Winter Festive edition of Lakmé Fashion Week, inspired by the unique qualities of this water and its natural and flavourful freshness.
Speaking about the launch, Kuttiah KS, VP and head of marketing, NourishCo Beverages said, “Flavoured and enhanced waters are fast emerging as popular and healthy alternatives in the beverages market globally and in India as well. Himalayan, India’s first natural mineral water, created the category and we are confident that Himalayan Orchard Pure will do the same by providing discerning consumers with 100 percent natural flavours added to the same fine Himalayan natural mineral water. Our association with Masaba is in line with our objective of telling this story to consumers through a medium that reflects the brand’s imagery as well as its natural and fruity delight. We are eagerly waiting to see her interpretation”.
The launch event was a refreshing set up that reflected the raw and natural goodness of Himalayan Orchard Pure, along with the vibrancy of Ms Gupta’s fashion sensibilities. Guests were taken through the mesmerising journey of every drop of Himalayan water that undergoes nature’s own filtration process for 20 years, collecting a fine balance of natural minerals along the way. The designer elaborated on her inspiration drawn from the new Himalayan Orchard Pure, which will reflect in the designs for her upcoming collection at the Lakmé Fashion Week Winter Festive 2017.
Speaking about this association, Ms Gupta said, “This collaboration with Himalayan Orchard Pure is very exciting for me. When you believe in something it naturally reflects in your work. Himalayan Orchard Pure is my inspiration for my upcoming collection at Lakmé Fashion Week Winter Festive 2017. I’m looking forward to an exciting, fruity and colourful range coming up”.