April 28, 2017

Hunkemoller now available on TataCLiQ.com

Mumbai: TataCLiQ.com, Tata group’s multi-brand phygital e-commerce platform, today added to its brand portfolio the European premium lingerie brand Hunkemöller. Over 1,000 styles from a range of curated assortment by Hunkemöller will now be available on TataCLiQ.com. As an online partner, TataCLiQ.com will ship the products directly from the brand’s store to ensure authenticity and timely delivery. Bringing in the phygital aspect, TataCLiQ.com will offer CLiQ and PiQ services across three Hunkemöller stores in Mumbai.

Designed by the in-house design team of the brand, Hunkemöller is dedicated towards offering bold and modest designs to match a woman's passion. TataCLiQ.com will host the widest varieties and styles of lingerie sets, swimwear, shape wear and night wear that will cater to every woman. The collection is priced between Rs350 and Rs3,500.

Speaking on the launch, Vikas Purohit, COO, TataCLiQ.com, said, “In the last year, Tata CLiQ has built a catalogue of some of the best authentic brands, both Indian and international. With the launch of ​Hunkemöller, ​we have further strengthened our brand offerings and are confident that it will appeal to our discerning customers”.

Puneet Behal, business head, Hunkemöller, said, “Hunkemöller offers a wide selection of curated and fashionable lingerie for every woman across the world. Through our association with Tata CLiQ, we aim to expand our footprint online and bring high-quality lingerie to customers across India”.

Hunkemöller has entered India through a franchise agreement with Reliance Brands Limited.

TataCLiQ.com, through its website and app, currently offers close to 450+ brands, and through its portfolio of Indian, international and luxury brands, is the definitive destination for brand-loving shoppers. Consumers will be able to experience more categories and brands in the coming months.

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