March 22, 2018
Fastrack wins the 'India's Buzziest Brands' award
Bengaluru: India’s most admired youth brand, Fastrack recently won the ‘Buzziest Brand’ award under the Apparel, Fashion, Accessory category at the 13th edition of ‘India’s Buzziest Brands 2018’. The award was organised by India’s leading media portal Afaqs. Fastrack, from the house of Titan topped the chart leaving behind few renowned international brands.
Ayushman Chiranewala, head of marketing, Fastrack, said, “We are delighted to be receiving this award by Afaqs. Fastrack, has over the years retained its core focus by keeping its target group in mind and delivering products that are best suitable for them. The brand always strives to ignite amongst its customers the thought of living their life on their own accord. In the recent ‘Shut the fake up’ campaign, our testimony of standing true to one self was widely propagated. Celebrating one’s individuality is reflected in the products, designs, themes and above all, the bold and quirky way we communicate our messages to our customers. All of these factors, great products, diligent marketing and focused communication strategies made us the most preferred, admired and now the buzziest brand. We have always placed ourselves as the candid voice for the millennial generation and this award aligns well with our aspirations of making Fastrack the finest youth brand in India.”
Afaqs Chief Operating Officer, Samarjit Singh, on this memorable occasion for Fastrack said, “Titan's youth accessories brand, Fastrack, has topped the buzz chart in its segment this year by a huge margin. On the back of its bold and innovatively quirky advertising, Fastrack has become a cult brand, unafraid to alienate all but its core TG.”
Today, a customer can opt from over 800 Fastrack products and collections – watches, sunglasses, belts, bag packs, and wallets. Fastrack has above 160 standalone stores all over the country.
India’s ‘Buzziest Brands’ 2018 award show was conducted by Afaqs on March 15 at the Le Meridien, Gurugram. This year Afaqs had 10 jury members for the ‘Buzzies’ with equal weightage given to both jury decisions and popular votes. Ashish Bhasin, chairman and CEO, South Asia DentsuAegis Network; Gayatri Yadav, president, consumer strategy and innovation, Star India, and Kunal Jeswani, CEO, Ogilvy India, are few of the 10 jury members. This year, the brands were classified under 25 product categories amongst which the voters chose three brands they would want to be deemed as ‘Buzzies’.