September 22, 2015
Tata i-Shakti Besan to break world record; offers over 8.5 tonne besan ladoo to Andhericha Raja Ganpati
- Actress Raveen Tandon graces the occasion and distributes the ‘maha prasad’ to devotees
- Tata I-Shakti Besan ‘maha ladoo’ weighs 8,645kg and is over six feet in height
Mumbai: Tata i-Shakti Besan today offered the ‘world’s biggest ladoo’ on the special occasion of Ganesh Chaturthi festival at Andhericha Raja Ganesh Pandal. Weighing 8,645kg and standing well over six feet tall, the maha offering was a sight to behold at Mumbai’s most celebrated festival, Ganesh Chaturthi. This maha ladoo is the perfect offering for Lord Ganesha, who is quite fond of eating sweets and delicacies and marks the landmark celebration of the 50th anniversary year of Andhericha Raja.
|Amit Sridharan (left), head, Pulses Business, Tata Chemicals, with actress Raveena Tandon (right) at Andhericha Raja Ganpati Pandal in Mumbai|
Speaking on the Tata i-Shakti Besan maha ladoo initiative, Amit Sridharan, head, Pulses Business, Tata Chemicals, stated, “We at Tata i-Shakti are extremely honoured to present the world’s biggest ladoo to Lord Ganesha and his devotees. This is the first time we are attempting an initiative at this scale, and the king size ladoo can be relished by one and all who visit the Andhericha Raja pandal this year. As compared to regular besan, Tata i-Shakti Besan is low oil absorbing and is made out of 100 percent unpolished chana dal. This makes it an ideal choice for our favourite snacks such as pakoras and sweets. The Tata i-Shakti team is extremely excited to have presented this larger than life offering to Mumbaikars and wishes everyone a Happy Ganesh Chaturthi.”
Speaking on the occasion, Actress Raveen Tandon stated, “Ganesh Utsav is a time for joy and celebration, and what better way to mark this auspicious occasion than with the remarkable world’s biggest ladoo! Weighing at 8,645kg, this incredible feat by the Tata i-Shakti team will perhaps break all previous world records and I wish them the very best in their endeavour. I am pleased to be associated with this initiative of Tata i-Shakti, a brand that offers healthy products like low oil absorb besan keeping in line with the changing lifestyle and preferences of consumers. As a consumer, I am extremely health conscious and prefer only the best product that’s available in the market.”
Inviting Mumbaikars to be a part of the much awaited Ganpati celebrations, Tata I-Shakti is conducting a unique contest where devotees can share witty captions for the ladoo using #MahaLadoo and #TataIshakti and win exciting prices.
Available across the country, Tata i-Shakti is one of the first nationally available brand in the category of unpolished dals and besan. With a strong focus on nutrition, the brand delivers high protein and does not go through any artificial polishing process. The low oil absorb besan made out of 100 percent unpolished chana dals naturally absorbs less oil in your favorite snack as compared to regular besan available in the market. The brand takes special care to conserve the inherent quality of the pulses and its nutrients, which ensures delivery of premium products to the consumers.