July 08, 2015

Tata Housing Development Company announces India's first digital exposition for selling homes by invitation only

  • Three day exhibition showcasing eleven projects in seven cities
  • The exclusive offer - get an extra room with a home at no extra cost

National: Tata Value Homes, a 100 percent subsidiary of Tata Housing Development Company (Tata Housing), today announced India’s first online exhibition for an exclusive audience through a valid invite code. Registrations for this three day event, starting July 13 to 15, begins today on www.tatavaluehomes.com. With this launch, Tata Value Homes – pioneers of online home buying in India, has added yet another milestone to its exciting online journey by envisioning and creating an online user experience very similar to a real life exhibition. At the exhibition, home buyers can avail a special offer of getting an extra room with their home at no extra cost.

The registration process for the three day event goes live today. Only customers with a valid invite can buy homes of their choice across 11 projects in 7 cities. Interestingly, every Tata Value Homes customer will get an invite that can be extended to their family and friends to buy during this period.

Commenting on this online extravaganza, Brotin Banerjee, MD and CEO of Tata Housing said, “We at Tata Housing, place our consumers at the focus of our operations. Our online platform has received an overwhelming response from our consumers with over 1500 bookings till date. Though it was started as an experiment, it has now emerged as the fastest growing channel of sales for the real-estate industry.”

He further added “The launch of our online exhibition is in line with our endeavor to improve the consumer experience in the virtual space. We are confident of recreating the perfect home buying experience online through this exhibition.”

Tata Value Homes, a 100 percent  subsidiary of Tata Housing pioneered online home buying in India through its partnership with Google in December 2013. Soon after, it launched its flagship online property National Home Buying Day (oversubscribed four times) today scaled up to National Home Buying Week. These, along with two partnerships and the launch of its own website, have resulted in Tata Housing listing all its projects online spanning affordable, premium and luxury segments, selling 1500 units online translating into over a million sq. ft.

The company recently launched an integrated payment gateway to allow customers to complete the entire home buying transaction online through debit / credit card payments or netbanking. Tata Housing ensures utmost transparency in its practices and consumers are encouraged to take a project walkthrough on the YouTube page / website and also speak to the customer care to clarify any project related queries.