September 16, 2014
Croma and Snapdeal.com enter into a strategic partnership
Create a unique brick and mortar plus online model
Mumbai: Infiniti Retail and Snapdeal.com today announced that the companies have entered into a strategic partnership. Under this, products across various electronics categories like mobiles, tablets, laptops, etc. which are available at the Croma stores will now also be made available for purchase through Croma’s Flagship Brand Store on Snapdeal.com.
|Ajit Joshi, MD and CEO, Infiniti Retail, along with Kunal Bahl, co-founder and CEO, Snapdeal.com, announcing the strategic tie-up between the two companies|
Speaking about this, Mr. Kunal Bahl, Co-founder & CEO, Snapdeal.com said, "This is a big moment for us, where Croma and Snapdeal.com will now leverage their offline and online presence respectively and work jointly to offer a more holistic shopping experience to consumers across the country. We are extremely excited to launch Croma's Flagship Store on Snapdeal.com.
Further at Snapdeal.com, we have always focused on getting the best brands at affordable prices. With this partnership, we will now be able toexpand our electronics products’ portfolio like never before. This will help us deliver great value to our customers by offering them the widest assortment of products housed by the Croma stores. We look forward to a continuing long term &mutually beneficial partnership.”
On the occasion of this announcement, Mr. Ajit Joshi, MD & CEO, Infiniti Retail, said, "We are delighted to announce our strategic-tie up with Snapdeal, and are confident of the fact that this partnership will go a long way in benefiting customers by providing them with an enriched shopping experience.
Today’s dynamic retail industry demands an infrastructure that is equally robust on the online and brick-and-mortar fronts. Omni-channel retail is undoubtedly the way forward in the Indian retail industry, and therefore the association is designed to enable Croma and Snapdeal to leverage from each other’s strengths, to provide a winning proposition for customers and business alike.”