Mumbai: In the constant endeavour to offer the best programming content to its subscribers, Tata Sky, the joint venture between the Tatas and Star, announced the launch of seven new channels on its platform. The new channels include a mix of niche lifestyle, entertainment, news, and regional movies, that will offer greater entertainment value to its growing premium subscriber base of over 4.5 million connections.

 

The new channels include Discovery Turbo, Discovery Science, ET Now, Zee Talkies, 24 Taas, 24 Ghanta and Sony Aath.

 

Vikram Kaushik, MD and CEO, Tata Sky, said, “At Tata Sky, we offer our subscribers the perfect blend of regional, national and international content across entertainment, news, movies and music to enjoy in the comfort of their homes. As a customer-focused brand, the new channel addition reconfirms our commitment to add the very best to Tata Sky’s growing portfolio of channels and further enhance the entertainment quotient of Tata Sky to a higher level.”

 

In addition, Tata Sky recently launched another innovative interactive service, Actve English. The first-of-its-kind across the globe, Actve English aims at enhancing conversational English amongst Indian housewives.

 

Actve English aims at providing Indian housewives with the confidence to speak English in day-to-day situations like PTA meetings, in malls while shopping, in banks, etc. The service focuses on conversational skills, grammar, pronunciation and tips on the nuances of the English language.

 

Apart from the interesting way of learning, Actve English offers multiple other benefits. The service enables learning in the privacy of their homes. Since Actve English is on air for 24 hours, learning can be done at a time most convenient to the learner.