An evening of goodwill, juxtaposed with glitter and glamour as Tanishq, the leading national branded jeweller in the country, unveiled its limited edition collection – Tanishq Zoya at Hotel Marriott. India’s finest men, a veritable who’s who of our capital, unveiled Tanishq’s exclusive collection of 17 limited edition designs in diamonds, rubies, emeralds and other precious stones set in white and yellow gold. Displayed by India’s leading fashion models, each piece inspired by the Sufi tradition, is unique and mystical. Part proceedings from the sale of Tanishq Zoya will be donated to various charitable causes supported by each of these celebrity men.

Tanishq Zoya, the exquisite limited edition collection, comprises intricate designs elegantly utilising diamonds, rubies, emeralds and semi-precious stones such as garnets and citrine set in white and yellow gold. Each piece of the Tanishq Zoya collection is a one-of-its-kind design. Handcrafted for a distinctive appeal and style, each piece of jewellery plays host to a specially sourced stone thus imparting a unique and contemporary look. Tanishq Zoya is the creation of Pallavi Dudeja - Foley, an award winning jewellery designers in the country today.

The male celebrities present for the unveiling of Tanishq Zoya were - high priest of quizzing in India – Siddhartha Basu, television celebrity – Rajat Sharma, Kuchipudi exponent Padmabhushan - Raja Reddy, theatrical personality and popular television anchor – Suneet Tandon, India’s image guru – Dilip Cherian, Grammy award winner and percussionists – Bikram Ghosh, eminent painters – Sanjoy Bhattacharya and Deepak Tandon, classical musician and head of Gandharva Mahavidyalaya – Madhup Mudgal, popular cartoonist – Sudhir Tailang, Bharatnatyam exponent and world renowned choreographer – Navtej Singh Johar.

Speaking at the event, Bhaskar Bhat, managing director, Titan Industries, said, “ It gives us tremendous pride that India’s finest men have come together to unveil our exclusive collection. Our objective of launching Tanishq Zoya was to present an inimitable collection that apart from making a style statement, would be cherished not only by women but also earn the appreciation of men. This is exactly why we wished Tanishq Zoya to be unveiled by men who share the same intrinsic values we associate with the collection.”

According to Saroja Y. L., head — marketing and design, “Tanishq Zoya tastefully makes use of diamonds with precious stones like rubies, blue sapphires, emeralds and tanzanites adding to its overall and wonderful appeal. Each design exudes a feeling of exclusivity, sophistication and class, adorning the person in a graceful and brilliant manner. We believe that Tanishq Zoya will captivate and enthrall our customers with its delicate beauty and classic style.”

Widely acknowledged as a design leader, Tanishq is known for its ability to develop specialised design collections. Tanishq is the only jeweller that houses a full-fledged design studio with a team of several international award winning Indian designers.

In a short span of six years, Tanishq has become India’s jeweller of choice. Even today, Tanishq is the only national jeweller in India with an unmatched consumer reach through 67 exclusive stores in 51 cities. The brand today commands the respect of over one million consumers. Tanishq has set new benchmarks in specialty retailing, and is amongst the fastest growing, most successful retail chains in the country.