There’s something about sportsmen that women dig and it has a lot to do with the way the players look. Think about it…The new offering from Fastrack has sunglasses with rubber temples and specialised lenses with revo coating. A total of 19 variants across nine styles, this new launch ranges from Rs1,395-1,895.
When was the last time you heard a woman swoon over David Beckham’s precisioned crosses from the right flank more than his abs and hair style? Well, it was this thought that made the crux of the Eye Sport campaign by Fastrack. The creative amplifies how the new Eye Sport sunglasses from Fastrack make a guy the perfect eye candy for girls!
The television commercial shows how a girl views a game of beach volleyball. All she sees is four young boys playing a serious game of beach volleyball but pays no attention to the ball. And the female voice over says, “Why am I watching the game? You are making me watch it. Not the scores. Keep your eyes on the court. Yeah! Let it be about the sport. Keep the sweat pouring. Keep the heat soaring. Honestly I’m watching you. Not the ball, Eye Sport. Sunglasses from Fastrack. Move on.”