Titan Industries, the flagship watches and jewellery company from the Tata group today announced the pilot launch of GoldPlus, a new jewellery range of products, with the inauguration of the first GoldPlus showroom in Erode. The new line, targeted at semi-urban and rural areas, aims to herald standardisation in a largely undifferentiated market by establishing quality benchmarks.

An extensive range of over 4,000 designs, all of them in guaranteed 22k gold, will be offered in the showroom to cater to all the needs of the quality-conscious consumers of Erode.

GoldPlus will leverage the design and retail expertise of Titan Industries to present market relevant offerings catering to local tastes and preferences. The product range, showroom ambience and marketing efforts will showcase the company’s superior understanding of local consumers. Titan’s investment in IT and retail will further enable GoldPlus to achieve cost-effective supply chain logistics which will deliver greater value for our customers.

Speaking at the inauguration of the first GoldPlus Showroom, Bhaskar Bhat, managing director, Titan Industries, said, “Gold has tremendous historical, religious, cultural, social and economic significance across our country. However, the absence of standardised practices in semi-urban and rural regions often leads to a latent fear among consumers about the purity of gold. GoldPlus from Tata aims to create awareness about gold purity and thereby set new jewellery standards in Erode.”

Harvest, marriages and festivals are the key drivers of jewellery purchases in Erode. GoldPlus aims to establish an emotional connect by participating in every gold purchase need of the consumers with the promise of purity.

As a part of the inaugural offer the GoldPlus showroom will provide free passes to visitors from September 15th to September 18th for the Pattimandram show by Solomon Papaiah to be held at Sakthi Duraisamy Thirumana Maliga, Erode on Sunday, 18th September.