Westside, the lifestyle store, by the Tatas is now open at TDI Westside Mall (ex-Alankar), Lajpat Nagar, New Delhi. Sprawled across two floors, Westside, with its great expanse of sheer magnificence, evokes an understated splendour of a pioneering international shopping experience in India. Westside houses a collection of the finest merchandise for the entire family.
Briefing the press on an extensive roll-out chain of retail lifestyle stores launch plan in the country, initiated in 1998, managing director Noel Tata, Trent (Westside) says, "The completion and launch of the Westside lifestyle store at the TDI Westside Mall, Delhi epitomises the qualities that have made Westside famous — quality, style and affordability".
Matching the pristine visuals of the lifestyle store is an unprecedented Westside Autumn Winter 2002 collection. A combination of breathtaking merchandise, a variety of exquisite gift items and an exclusive household range of articles. Of special interest are the designer labels available at Westside; they lend that extraordinary appeal to buying designer wear at affordable prices.
Westside has a team of dedicated stylists, merchandisers, faithful and courteous store staff and committed in-house designers. The combination of the very latest in-style fashion with affordability is highlighted in all of Westside’s merchandise. Accessories at the lifestyle store now include watches, sunglasses and exclusive sarees.
The lifestyle store has spacious shopping areas for various sections; the men’s, children's and the household sections occupy the top floor. The women’s section and Café West, an ideal place for that brewing cuppa coffee are on the ground floor area and offer customers the very best and latest of an international shopping experience.
Westside’s new lifestyle store at the Westside Mall is an indication of the company’s intention to maintain its position at the forefront of retailing in India.
Westside’s elegant interior, the prime location, exclusive parking and courteous store staff, the hallmark of Westside, are set for the ultimate shopping experience. Westside has ushered in the concept of brand retail outlets in India, creating a sophisticated infrastructure with in-house designers producing the exclusive Westside range. The Tata stamp of quality on the products comes after stringent quality control and the pricing respects the extremely price-sensitive nature of the India consumer.
Westside stores stock men’s wear, women’s wear, lingerie, kid’s wear, household accessories, cosmetics, perfumes and other fashion accessories. Each of Westside’s departments offers a complete range.
For women, there are western casual, western formals and very classy ethnic wear with a look unique to Westside. In western wear, again the range spans basic lines to very trendy casual wear. Unlike a lot of stores, the range at Westside caters to a wide age group and takes into account differing tastes and requirements. Also in its endeavour to cater to the demanding tastes of the chic and fashionably inclined who need constant pampering, Westside has included a range of designer garments by Monisha Bajaj, Anita Dongre, Wendell Rodricks, Mona Pali, Krishna Mehta and will continue launching new designer labels.
The ladies section includes a pleasing mix of western wear, salwar kameez and sarees to formal and very chic Indian wear, uniquely Westside in style. There is also an exclusive collection of lingerie and nightwear. The men's wear section caters to all, from formal to casual to sporty, with designs coming in an equally accommodative price range, from value for money to the premium segment. Westside believes in exclusive treatment not only for men and women but also children, their most special customers. The kid's wear section is bound to be a parent's ultimate choice with garments for a newborn to those for a pre-teenager.
The household section is one of the most contemporary with every item exclusively selected to cater to Westside’s exacting standards. The merchandise is well co-ordinated and customers can mix and match and put together a range to suit their own style. From co-ordinated towels and bathroom sets to bed linen; from crockery down to bric-a-brac for the household, the consumer's options are enhanced by the wonderful array in the gift section for all prices and occasions.
The accessories section includes handbags, jewellery, scarves, hair accessories, cosmetics, perfumes, watches, sunglasses and a whole lot more. Whatever the product, Westside designers understand the range of their customer's fascination, their favourites and foibles, as their designs span from the very basic to the stylised and very trendy urban wear, while also keeping in mind the entire age range of Westside aficionados, each with their special needs.