GoldPlus, a mass-market jewellery brand from the house of Tata (Titan Industries) was launched at Bheemavaram and at 15 places across Tamil Nadu, Madhya Pradesh, Andhra Pradesh and Maharashtra and has received resounding acceptance from the consumers. GoldPlus is targeted at semi-urban and rural areas and aims to herald standardisation in a largely undifferentiated market by establishing quality benchmarks.
The Bheemavaram GoldPlus showroom was inaugurated by Meera Harish, head, strategy planning, Titan Industries.
Promise of purity
Speaking at the inauguration of the GoldPlus showroom, LR Natarajan said, "Gold has tremendous historical, religious, cultural, social and economic significance across our country. However, the absence of standardised practices in markets often leads to a latent fear among consumers about the purity of gold. GoldPlus from Tata aims to create awareness about gold purity and thereby set new jewellery standards in Bheemavaram."
Harvest, marriages and festivals are the key drivers of jewellery purchases in Bheemavaram. GoldPlus aims to establish an emotional connect by participating in every gold purchase need of the consumers with the promise of purity.
Pure gold, sheer variety
An extensive range of over 5,000 designs in 22 kt plain gold and diamond jewellery will be offered in the showroom to cater to the needs of quality-conscious consumers of Bheemawaram. GoldPlus stands for purity and fulfilling promises, and in line with this, purity certificates would be provided for all GoldPlus jewellery products, which guarantees the purity mentioned with the ornaments.
Backed by Titan's experience
GoldPlus will leverage the design and retail expertise of Titan Industries to present market relevant offerings catering to local tastes and preferences. The product range, showroom ambience and marketing efforts will showcase the company's superior understanding of local consumers. Titan's investment in IT and retail will further enable GoldPlus to achieve cost-effective supply chain logistics, which will deliver greater value for our customers.
Innovative golden schemes for all
GoldPlus runs a monthly saving scheme called "Golden Future Savings Scheme", which offers buyers the benefit of getting more jewellery than what they have paid for. The scheme allows consumers to plan future purchases in advance and pay for them in easy instalments. An attractive gift would be available for all the enrollers.